Red Mango

Date Incorporation: 2006

 

Franchising Since: 2007

 

Headquarters:  Culver City, California

 

Description: Red Mango Franchising Company sells franchises for upscale retail frozen yogurt stores that offer authentic nonfat frozen yogurt served with fresh fruit, nuts and other natural toppings, frozen yogurt-based fruit shakes and related products and services to health-conscious consumers for dine-in consumption and take¬out service under the trade name "RED MANGO".

 

Franchise Offer:  Single Store Program: Under this program, a franchisee will sign a franchise agreement to operate a single Red Mango store.

 

Territory: Franchise agreement will designate the franchised location, and the franchisee may conduct business only at this franchised location. Red Mango Franchising will establish a "protected area" when they approve the franchised location. They will set forth a protected area in the franchise agreement. The protected area may be limited to the actual site of the franchised location or may range to a radius of up to 3 miles from the franchised location. Red Mango Franchising will consider the demographics, population, traffic patterns, potential trade area, and other relevant information about an approved site when they establish the franchise's protected area.

 

Training and Assistance: No later than 6 weeks before opening the store, the franchise owner, or one of the principals acceptable to the franchisor (who owns at least a 51% equity interest in the franchisee) and the store managers approved by the franchisor, must attend and complete to their satisfaction the initial training program at the Red mango headquarters in Culver City, California. The fr

nchisor will provide this training, the instructors, a training manual, and other materials without charge for 2 trainees. The franchise owner must pay a fee of $1,000 for each additional attendee sent to the initial training program.

 

Obligations and Restrictions:The franchised business must, at all times, be directly supervised by an owner or manager who has successfully completed our training program. The franchisor may require that the store manager and others who will have access to the trade secrets and other confidential information to sign non-disclosure agreement. The franchisee must offer and sell all, and only, those goods and services that the franchisor has approved. Red Mango Franchising may add, delete, and change menu items that the franchisee may or must offer, in our unrestricted discretion, and this may require the purchase of additional equipment. There are no limits on the franchisor’s right to make changes.

 

Term of the Franchise Agreement and Renewal: The term of the franchise agreement is 5 years after the store is fully constructed and is ready to open to the public, or  6 years after the date the franchisee has signed a franchise agreement. If the franchisor is in good standing, he can renew for one additional 5 year term.

 

Total Number of Units end of year 2007: 9 units

 

Financial Assistance: Red Mango Franchising generally does not provide any financial assistance to the franchisee. The franchisor does not arrange financing with any sources. He also does not guarantee the franchisee’s note, lease or obligation.

 

Investment Tables:

Initial Investment:

Expenditure Low High
Initial Franchise Fee $35,000   $35,000
Real Estate Lease $5,000 $10,000
Architect; Engineer; Drawings $10,000 $15,000
Permits $2,500   $5,000
Leasehold / Construction $90,000 $125,000
Furniture, Fixture & Equipment $80,000 $100,000
Inventory; Uniform $3,000 $5,000
Opening Advertising $2,000  $2,000
Pre-opening training expenses $7,500 $10,000
Lease & Security deposits $5,000 $10,000
Insurance-Liability & Workers compensation (initial deposit)  $1,000 $2,000
Legal Fees $2,500 $5,000
Additional Funds $20,000 $40,000
Total $263,500 $364,000

Ongoing fees:

Name of Fee Amount
Royalty 6% of gross revenue
 Advertising Fee 2% of gross revenue
Cost for Red Mango Goods and Services Varies with circumstances
 Late Charges 18% per year or the highest amount allowed by law, calculated weekly
Additional Initial Training    $1,000 per person
Extension Fee    50% of the ten-current Initial Franchise Fee (not to exceed $5,000) to extend the term of the Franchise Agreement
Transfer Fee $5,000 plus our out of pocket cost associated with the transfer, including attorney’s fees associated with the transfer.
Audit by Franchisor    Amount due plus cost of audit
Intranet maintenance fee    Varies, not to exceed $1,000
Web Site maintenance fee Varies, not to exceed $1,000
Cost and Attormey’s Fees Varies with circumstances
Indemnification   Varies with circumstances


The above information has been taken from the UFOC/FDD of Red Mango

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