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Roy Rogers Franchise Company, LLC

IN BRIEF

Description: Roy Rogers' restaurants present a wholesome, clean, appetizing environment that caters to the tastes and echoes the values of hard-working Americans. As a Roy Rogers' franchisee, you’ll have a powerful partner for the life of your business. Opportunities: Single-unit, multi-unit and area development franchise opportunities currently available in MD, DC, OH, NY, PA, NJ, CT, RI, DE, WV and VA. Business Type: Franchise. Minimum Cash Required: $300,000. Training Provided: Yes. SBA-Approved: Yes.

Roy's Promise: There’s no reason in the world why you can’t get good food even if you’re in a hurry.

Roy Rogers Franchise Opportunity_3Roy Rogers' restaurants provide a wide variety of appealing, prepared-to-order foods with a quality and freshness that set a new standard in the quick service segment. For over 35 years Roy Rogers has been offering the 'Big Three' - hamburgers, chicken and roast beef. Our "Choose any side" option includes French fries, baked and mashed potatoes, fresh fruit cup, cole slaw, baked apples, tossed salad or baked beans. Our signature Fixin's Bar enables guests to dress their sandwich the way they Roy Rogers Franchise Opportunity_1like it without the need for a special order.

Our menu is one aspect of the powerful appeal of the Roy Rogers' concept. There's also a combination of many strategic, operational and promotional elements - all focused on the common goal of operational efficiency and total guest satisfaction that make Roy Rogers so appealing as a restaurant and as a business opportunity.

Roy Rogers Franchise Opportunity_2There’s something for everyone at our restaurants, as shown by the diversity of our guests. We  host executives stopping in for a delicious breakfast or business lunch, friends meeting for a midday meal, families with young children, or senior citizens enjoying an evening out. The informal Western decor of our restaurants is perfect for family and casual dining.

A powerful support system - everything you need to be a success

As a Roy Rogers' franchisee, you’ll have a powerful partner for the life of your business. We’ll give you all the tools you need to attract and keep your customers, maximize the efficiency of your operations, and recruit, train and retain your staff. We're in this together. The more successful you are, the more successful we all are.

Brand-driven promotionsRoy Rogers Franchise Opportunity_4

Unlike quick service concepts that sacrifice margin with discounting, Roy Rogers’ promotions emphasize signature items, brand personality and everyday value pricing.

Efficient operational systems

One of the keys to the speed and efficiency of Roy Rogers' restaurants is our thorough operations system that integrates all aspects of our business, from order-taking at the point-of-sale to order processing and preparation, inventory and cost-control, marketing and managerial functions. Information systems developed specifically for Roy Rogers enable operators to optimize efficiency and control costs, while enhancing the guest experience.

Effective associate training and retention

Roy Rogers Franchise Opportunity_5In the end, every service business is defined by one standard, the quality of its people. Over the years, Roy Rogers has developed a system for finding, training, motivating and retaining the best of the best. The Roy Rogers' franchise program will give you the tools to recruit quality associates and the training to help them reach their full potential. We can show you how we built our quality team, so that you can build yours.

"Our guests crave our brand and enjoy the clean, comfortable surroundings of our restaurants. The opportunities for growth are extensive. We are seeking franchise partners to help us expand our brand in markets across the country.” - Jim Plamondon, President, Roy Rogers

Get started today exploring the opportunity to join the Roy Rogers' franchise team. You won't regret it!

 

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