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Description: Vocelli Pizza prides itself on having a community of franchisees with an average tenure of over 12 years, whose positive feedback has helped other franchisees select Vocelli's as their business choice from a large pool of franchise opportunities. Opportunities: Single and multi-unit franchise opportunities available in non-registration states, along with VA, MD. Excludes: CA, HI, IL, IN, MI, MN, NY, ND, RI, SD, WA, WI. Business Type: Franchise. Minimum Cash Required: $100,000. Financing Assistance: Yes, through a third party. Training Provided: Yes. SBA-Approved: Yes.


We offer a 10% discount on the initial franchise fee to qualified military veterans.


Special Veterans Offer
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Vocelli Pizza: A Recipe For Success

Vocelli Pizza is a 26-year old franchise company that has withstood the test of time serving high quality artisan pizzas and classic Italian dishes. With over 100 stores serving our award-winning pizza, people have come to know us as the “standard”. Our stores are neighborhood shops that use the finest ingredients to prepare favorite family recipes. We aren’t just another pizza chain; we’re part of the community.

Our franchise system has had over 20 years proving itself in the highly competitive $40 billion per year U.S. pizza segment. Varol Ablak, the chairman & founder, felt that our artisan products could be delivered to your door in 30 minutes without sacrificing quality. As a result, Vocelli has been consistently ranked in the top 30, 40 or 50 of all the top chains in the U.S.

Vocelli Pizza FoodMuch of Vocelli’s success comes from a commitment to a high quality product. Our recipes are designed with color, texture and taste in mind. We utilize fresh ingredients instead of frozen and choose hand-crafted over off-the-shelf products. The result is a consistently better customer experience that keeps people coming back for more. This certainly affords our customers the comfort that when they order, they get the same superior quality product all the time. Great dough made from a proprietary blend of flour,sauce made from a blend of tomatoes that are fresh packed within 6 hours of picking from the vine and a never-frozen 100% real cheese are mainstays that support the stringent requirements we maintain throughout menu development.

Today, Vocelli Pizza has approximately 2,000 employees and over 100 stores open and in development. Varol has built a winning support team at the Franchise Support Vocelli Pizza FranchiseCenter and a team of successful franchisees. "For us to succeed, the franchisees must succeed" says Varol. Varol began his entrepreneurial dream with a wish for something better. Today, he offers franchisees a chance to make their own business dreams come true by sharing his proven recipe for success.

We receive many calls from customers inquiring about our franchise opportunity! Most of our franchisees first tasted the superior quality of our pizza and wanted to know how to get involved in the business. Yes, we request you submit a franchise application to show the minimum capital requirements of $250,000 net worth and $100,000 in liquidity, but our main focus is that you have a great attitude, are very customer service oriented, have some prior background in the food industry or have an operating partner who does, and be very community-minded.

Top rankings and awards

Our menu

Vocelli’s proven track record of success has not come easy! Our pizzas have been voted the “Best Pizza in Pittsburgh” by readers of Pittsburgh magazine 13 different times, and we’ve been invited to serve at the city’s “Best Restaurants” party. Vocelli Pizza was also ranked among the top 50 of Pizza Today’s "Hot 100 Pizza Companies".

Year after year we have been blessed with new franchise partners and customers. We feel you have to “give” before you “get”. We believe that our attention to detail is one of many reasons we have been graced by hundreds of awards spanning two and a half decades. But perhaps our most prestigious award is our renowned customer loyalty. Repeat customers make up the majority of our business, and we’re proud to be voted a family favorite.

Our franchise

You can’t judge a great franchise by just looking at the numbers! We understand that we must make our franchisees successful. We know that building a solid long-term relationship with our franchisees, no matter how good our business model, is the foundation upon which all else is built!

Vocelli Pizza Core PurposeCommunication is also paramount! The best franchisors are transparent and the best communicators! We have used technology to build a backend team member website with a communication portal to ensure timely and consistent communication that is archived for future reference.

Our franchisees deserve a strong brand that creates a clear picture in the minds of consumers. Protecting our brand is key to the lasting success of our franchise partners. You must be trained thoroughly and throughout your tenure with Vocelli. Our training director alone has over 40 years' experience in the pizza industry and knows that it is crucial to get you up to speed rapidly and to prepare you properly to launch your store successfully. We believe that in order to replicate the success of a single unit, where the owner is passionate and very hands-on with the business, we must have proven systems in writing that can be taught to our franchisees.

Successful businesses must have systems in place to ensure the consistency of their offering and the management of their operations. Vocelli has the operational tools and systems needed to run a successful business. These include systems and forms for recruiting, training, marketing, operations, finances, purchasing and virtually every other aspect of running the business.

At some point you may want to talk to our franchisees as part of your due diligence process. We pride ourselves on having a community of franchisees with an average tenure of over 12 years, whose positive feedback has helped other franchisees select Vocelli Pizza as their career choice in available franchises.

We must do everything in our power to keep our franchisees' total investment low and to help reduce expenditures wherever possible. One way we do this is by making sure that equipment and build-out costs are evaluated continuously, value engineering our models to keep the cost of entry low. It’s simple math! The lower the cost of your initial investment, the sooner you will maximize the ROI.

You can’t be in business for as long as our franchisees without success. A proven and strong economic model with a good ROI is what we strive for with all of our franchisees. Yes, you have to work hard to achieve great numbers! However, our long-tenured franchisees know that the rewards well exceed the investment of hard work and sacrifice.

We know we have to compete with over 3,500 franchise systems, especially those in the food segment! So we better be good in product and offering. We have consistently been ranked in the top 50 pizza chains in the United States. From our humble beginnings we feel a sense of accomplishment knowing that we have made a difference in the lives of so many people.


Do we need to say more! We are in business to support you! In fact, we do not consider ourselves in the pizza business. We consider ourselves in the customer service and franchise support business. That’s why we call our corporate headquarters our “Franchise Support Center”. Our support team is very helpful and friendly and treats you as family. Even though it’s a franchise business model it feels like you are part of one big family!

We prepare a day-long event for you at our Franchise Support Center here in Pittsburgh. This is called our partner visit. This special day is your day, a day when you will meet our 24-member support team and get any additional questions answered. You will meet our founder and other executive team members along with department managers for operations, training, marketing, accounting, real estate, construction, human resources, IT, financing and many others who are responsible for supporting you in your store development and ongoing operations after your store is opened.Vocelli Pizza Partners in Progress

As a new Vocelli Pizza franchisee, you will have a franchise consultant who is trained to provide expert assistance during your new store opening. Your consultant will also give you personal on-going operations support, including quality assurance, marketing, business management and special help with new promotions and product roll-outs.

Some franchise companies say they do this; we put our money where our mouth is by applying the necessary resources to support you towards your successful business venture.

Contact us now to learn more about franchise partnership with Vocelli Pizza.


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