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Franchise Resources Archive: May, 2011

The Enduring Appeal Of Home Services Franchises

May 31, 2011 / BLOG POST Market Trends and Stats About Franchising
Those who follow US house prices on a month to month basis will have taken note of some interesting statistics released this week. According to figures from March quoted in Bloomberg, American home prices slumped "by the most in 16 months, indicating residential real estate will keep weighing on the expansion". We can see that, despite signs that the economy is returning to life, consumers are st... Read more.

How Franchises Can Master Facebook Marketing

May 30, 2011 / BLOG POST Franchise Marketing
Facebook is the final frontier for small businesses seeking new audiences. The website features 500 million users worldwide and features all kinds of opportunities to target customers. Maximizing its potential is a difficult thing, though.We were intrigued to recently read a USA Today interview with the director of Facebook Local, Emily White. White discussed many of the aspects involved in local... Read more.

Census Shows That Veterans Are Thriving in Business

May 26, 2011 / BLOG POST Military Veteran Franchise Information
The Census has provided many great statistical insights into the number of people employed in franchising in recent years. The US Census Bureau has released some more fascinating information recently - this time pertaining to the number of businesses owned by veterans - and it shows just how many essential this sector of franchising has become. The figures are staggering in a way. According to U... Read more.

Seasonal Franchise Opportunities are Worth a Look

May 25, 2011 / BLOG POST Military Veteran Franchise Information
When most people think of “seasonal” types of franchise businesses, they think of things like painting services, lawn care franchises, and concepts related to the wedding industry. Franchises like the ones just mentioned do tend to be seasonal, and can potentially give prospective franchise owners lots of flexibility during the off-season. But there’s another sector in franchi... Read more.

Attracting Top Minority Franchisees

May 24, 2011 / BLOG POST Minorities in Franchising
The stall in the credit markets has affected every sector of franchising, and has prevented hundreds of Americans from opening the franchise of their dreams. Sadly, it seems that many top minority franchisee candidates have not been able to tap franchise funding, which slows slightly the coming wave of great minority franchisees.The IFA's director of education and diversity Miriam Brewer spoke abo... Read more.

A Word For Every Franchise To Learn: Transparency

May 23, 2011 / BLOG POST Market Trends and Stats About Franchising, General Franchising Industry News
We know how much the internet has changed the way businesses are perceived in the public domain. People can publish all kinds of constantly on Youtube, Facebook and Twitter, in no time at all, often with embarrassing consequences for businesses. Rather than ignore this reality or try to wish it away, many business leaders, including those from the franchise world, are urging companies to embrace t... Read more.

The Lure Of Celebrity Franchisees

May 19, 2011 / BLOG POST General Franchising Industry News, Sports and Franchising
Every franchise is always looking for some free promotion, and nothing can seems to raise public curiosity in franchising like a celebrity franchisee. Advertising Age recently profiled the trend of celebrity franchisees. You may have been ignorant, as I was, that "Venus Williams and Jamba Juice announced in April an agreement to build five Jamba Juice stores in the Washington". The famous tennis p... Read more.

Guiding The Future Of The SBA

May 18, 2011 / BLOG POST Franchise Regulations and Government Action, Financing a Franchise
The Small Business Administration is a big player in American small business. We've been doing a good bit of thinking on what the SBA can do for franchises in recent weeks.   You've might have watched the interesting video that Joel Libava produced for Franchise Direct about our SBA-approved franchises. It's a really topical discussion for anyone on the verge of investing in a franchise. Th... Read more.

Getting The Most Out Of Social Media For Your Franchise

May 17, 2011 / BLOG POST Franchise Marketing
Social media is an issue that won't go away for the franchising community. If anything, its become more important than ever for franchises. Developing a clear, focused and rewarding social media policy is difficult and nebulous work, so it's always helpful to get the opinions of people who are succeeding. I came across a really interesting interview on eMarketer with Ronalee Zarate-Bayani, the wom... Read more.

Franchises Make A Difference In Area Devastated By Tornado

May 16, 2011 / BLOG POST General Franchising Industry News, Food Franchising
We love a good news story from franchising, so we're happy to pass on this story about food franchises that are making a difference in the lives of people affected by the deadly tornadoes in Alabama just a few weeks ago.   After the tornadoes struck, Captain D's, a successful food franchise, took immediate action to help people who were made homeless or hungry from the tornadoes. They rolle... Read more.
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