This is part 2 of our 2014 Franchisee Survey results. If you missed part 1, please click the back button at the bottom of the page.
What kind of franchises are prospective franchisees looking for?
What type of franchise are you seeking?
Which franchise industries are you most interested in?
|Accounting & Financial||8.7%|
|Advertising & Marketing||
|Computer & Internet||17.3%|
|Consultant & Business Broker||6.9%|
|DVD & Video||6.7%|
|Employment & Staffing||7.1%|
|Health & Beauty||15.8%|
|Healthcare & Senior Care||11.3%|
|Home Services Franchises||18.2%|
|Mailing & Shipping||10.4%|
|Moving & Storage||5.1%|
|Printer, Copying & Sign||5.3%|
|Real Estate Franchises||13.8%|
How soon will they be buying?
More than half of the respondents are planning to buy within the next 12 months (61%), and 32% are looking to buy within the next 6 months.
How soon are you looking
to buy a franchise?
|In over 24 months|
Show me the money!
Potential earnings is the most important factor to respondents in choosing a franchise.
What is most important to you in choosing a franchise?
|Size of the franchise||
|Industry the franchise is a part of||
|Franchisee training and support||
|Operating territory (protected, exclusive, non-protected, etc.)||
|Initial investment amount||
|Franchise term length||
How much are prospective franchisees willing to spend?
How much in total are you planning to spend
to start a franchise?
|Budget hasn't been set yet|
Where are they getting their funds?
More than half are turning to personal savings and retirement funds to finance their franchise. That fact could be why a majority of respondents are seeking lower cost franchise options. 63% are looking spend less than $100,000 to start their franchise venture.
Approximately what percentage
of the total investment are you
looking to finance through
outsiders (not personal savings/
|1% to 25%|
|25% to 50%|
|50% to 75%|
|More than 75%|
And most are planning to invest on their own.
Are you planning on investing in a franchise on your own,
or as a part of a group?
|On my own|
|As part of a group|
Thank you for reading the results of our 2014 Prospective Franchisee Survey! We hope these finding have been as enlightening to you as they have been to us.
About the Survey Selection
Respondents to this survey were not selected on a random basis. Participants for the survey were invited through announcements sent through company newsletter mailing lists. This method does not qualify as a random sample of the whole prospective franchisee population and, as such, the results from this survey cannot be generalized to the entire prospective franchisee population. Instead, these results are representative of the opinions of the prospective franchisee population in a certain segment.
For more information about the results of this survey and how the survey was conducted, please contact Franchise Direct at firstname.lastname@example.org.