The Egyptian Franchise Development Association is a non-governmental, non-profit organization that supports and develops the franchise industry in Egypt.
The EFDA was founded in 2001 by 16 businessmen, owners and operators of over 40 renowned international franchise brands. These entrepreneurs volunteered their expertise, time and effort to support the business community in Egypt.
The association ensures the successful development of franchise projects by increasing the awareness of the franchise form of doing business. By providing a database of franchise industry parties, and holding exhibitions, seminars and conferences, the EFDA establishes effective partnerships between potential franchisees and interested franchisors worldwide. They also provide information on financial and governmental institutions based on the franchising concept, helping to build relationships between International companies and the Egyptian franchising community.
In both 2006 and 2007, the EFDA was host to the annual MIFE (Middle East and North Africa International Franchise) Exhibition, which gives franchisors the opportunity to expand their business and expose their brands worldwide. The MIFE 2006 exhibition brought together over 60 National and International exhibitors, and around 8,000 visitors.
EFDA has also been a full member of the World Franchise Council (WFC) since 2005. It was the first country in the Middle East and the second country in Africa, after South Africa, to be admitted. The WFC is an association of National Franchise Associations around the world and was formed in 1994 by 27 countries. It now has members from over 35 international franchise associations. The WFC meets twice a year, and in April 2007 was hosted by the EFDA for the first time in Egypt. Members from all over the world participated at this event to discover what franchisors have to offer.
The franchise industry in the MENA (Middle East and North Africa) region is valued at over US $14B, with an annual growth rate of 27%. A survey carried out by the EFDA in 2007 shows Egypt is at the heart of this growth, with 290 franchise systems at present, an increase of 37% since 2005.
Franchising has developed quite extensively in Egypt over a short time, especially in the fast-food sector. There are currently 40 international franchisees in Egypt at present, 58% of these are food franchises, 88% of which are American food franchises. This food franchise market size is estimated at over US $300 million.
With its unique geographic location, a population of 75 million, and an estimated 300 million consumers in the region, there is a great deal of potential for successful endeavors.
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