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A franchisor is an individual, partnership, or corporation who grants an investor (the franchisee), the right to conduct business under their trade name, using their operational methods and organizational systems. The franchisor has developed their own business methods, and aims to expand the business by offering franchisees the right to use these business methods. The franchisor provides rights and support to the franchisee, by advising, training, and assisting in advertising, marketing, and financing roles.

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