Healthy Living Franchise Report
Sometimes a person’s career path can lead to more than financial satisfaction. For Tasti D-Lite franchisee Melissa O’Donnell and her husband, who found their franchise match in the major dessert brand, the rewards have done that. O’Donnell says of her decision to become a franchisee, “Going with Tasti D-Lite was one of the best business decisions we ever made. My husband and I have a flexible, comfortable schedule. And every day, I’m happy to be selling a healthier, lower-fat product I really believe in.”
More and more people are taking steps to live the best life possible for them. As a result, there’s never been more demand in the marketplace for products and services that aid people in living the healthiest life possible.
There are many ways to define a healthy lifestyle, but most will agree that a healthy lifestyle does the following and more:
- Reduces the risk of diseases such as heart disease, stroke, diabetes, asthma, and some forms of cancer
- Improves mood and reduces symptoms of anxiety and depression
- Enhances self esteem
- Reduces stress
- Improves brain functions like memory, particularly for the elderly
- Helps in the prevention of problems like osteoporosis and fractures.
For those seeking a career option in this area through franchising, the possibilities are virtually endless. There are two main ways of maintaining a healthy lifestyle: eating well and staying active, and there are several types of franchises that fall under both headings.
Franchises for Eating Well
A healthy diet is one part of a healthy lifestyle. Having a healthy, or clean, diet can not only help with weight management, it can also help improve a person’s health and quality of life as they get older. Franchises that help in the dietary functions of healthy living include restaurants such as Smoothie King, Red Mango and Saladworks, or supplement retailers like GNC.
Quick-service food options will always be in demand as the quick pace many people live their lives in is showing little to no indication of slowing down anytime soon. However, people are paying more attention to what ingredients are in their “fast food” and seeking healthy fast food options. Examples of changes food providers have adopted include adding special menus (i.e. gluten-free) to their offerings, or offering items such as oatmeal, salads, or smoothies.
Subway is one quick service restaurant that rode the wave of momentum created by the mindset shift of consumers to the top of the franchising world. In 2010, the sandwich chain overtook McDonald’s for number of worldwide units using messaging that positioned it as a healthier alternative to other quick service restaurants, even tagging several pro athletes to be spokespeople for the brand.
Weight loss franchises like Jenny Craig and The Diet Center are also in a prime position to take advantage of the emphasis more and more people are placing on their personal health.
Currently, the Centers for Disease Control and Prevention estimate that over 35 percent of adults in the U.S. are obese. Not only is the rate of obesity a health issue, it’s also a financial one. According to a report published by Health Affairs, a leading journal of health policy thought and research, medical costs associated with obesity were estimated at $147 billion in 2008. In addition, the average medical costs paid for people who are obese were $1,429 higher than those of normal weight people.1 Weight loss franchises help by supporting clients and their nutritional needs while they safely lose excess pounds and body fat. Many of these franchises also offer psychological support through meetings, online community groups, and even one-on-one coaching.
Franchises for Staying Active
Diversity is a major attribute of fitness franchises. Not only are there franchises dedicated to certain segments of the population (e.g. centers that cater to women or kids), but there’s also a wide variety of services that can be provided by a single franchise. Personal training, step/bench aerobics, cardio kickboxing, yoga, strength training, aerobics classes, and spinning classes are just a sampling of the programs offered by fitness franchises.
For some, when they think of staying active they think of long, boring hours at the gym. That doesn’t have to be the case. As mentioned above, there are tons of different programs to choose from and some fitness franchises fall under the heading of recreation franchises like WAKA, a social sports franchise. Why not get your workout in while socializing and having fun?
Fitness isn’t singularly about the physical state of your body, however. Being mentally fit is just as important to a person’s well-being as being physically fit. The World Health Organization has released fact sheets stating, “Mental health is an integral and essential component of health. There is no health without mental health.” 2
Ways to stay mentally healthy include consuming a healthy diet, getting enough sleep, exercising regularly, and re-energizing through creative and positive activities – including taking time for one’s self. Relaxation is a component of living a healthy life. Franchises like Massage Envy and Planet Beach help consumers accomplish this.