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Franchising Strategies Take Off In Charity World

All that contributes to the success of the franchise business model, allowing for streamlined and duplicated operations on a larger scale, is also catching on in other sectors. Some charities are finding that to reach people more quickly in an organized way, franchising is the answer—an obvious ally to promoting a positive impact across large territories while reducing excessive costs.

Founded and expanded out of Bristol, England, Changing Tunes is an excellent example of how using franchising principles to guide expansion can diminish costs for charities and widen scale across large areas. Though the initial aim was to expand from Bristol to form a nationwide charity, it was soon discovered that the plan involved higher costs that would likely require more time to implement and may have reduced impact.

As an alternative approach, independent regional satellite locations to franchise the charity model for use around the country in specific territories were decidedly the best idea. The first of these was launched out of London over the course of the last three years, and another location is set up to launch during summer 2015 in the West Midlands region of the country. The entire franchising program was announced just last month in London during a conference focused on helping charities learn how to efficiently expand with franchising for less cost.

Changing Tunes focuses on helping all kinds of prisoners to rehabilitate to a healthier life, thus reducing reoffending rates across the country through various aspects of music learning. Composition, performance, teaching, rehearsing—all aspects of music education—are used to help instill tools like self-esteem and self-belief into the lives of prisoners to support their return to day to day living after release. The philosophy behind this approach could have positive effects for rehabilitating prisoners around the world.

The statistic for reoffending after release from prisons across England sits at about 61% on average. Conversely, active participants in the Changing Tunes programs reoffend less than 15% of the time after release. Through franchising, charity operators in select regions can better cope with local challenges and take advantage of opportunities specific to the area. Additionally, each location aims to stay small, with staff set at no more than 20, thus increasing responsiveness and staff engagement.  

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