Part 7: Our Prospective Franchisees
Who is visiting Franchise Direct? With demographic questions, such as age, employment status and education, respondents were able to give an accurate portrayal of the general profile of website visitors.
Respondents to this survey were not selected on a random basis. Participants for the survey were invited through announcements sent through company newsletter mailing lists as well as postings on a number of high-traffic social media websites and blogs. Despite the viral nature of social media and blogs, this does not qualify as a random sample of the whole prospective franchisee population and, as such, the results from this survey cannot be generalized to the entire prospective franchisee population. Instead, these results are representative of the opinions of the prospective franchisee population in a certain segment.
For more information about the results of this survey and how the survey was conducted, please contact Franchise Direct at email@example.com.