During the month of June 2015, two integral elements of franchising will be in the spotlight: international franchising in different domains and developing even better marketing strategies. Both aspects of business are particularly important to franchisors and franchisees, whether U.S. based or globally headquartered.
Taking place in New York and Georgia, the International Franchise Expo (IFE) and the Franchise Consumer Marketing Conference will cover ample ground for a broad range of experience levels, interests, and aims.
Whether new to franchising and considering starting a franchise business or a seasoned professional focused on marketing within franchising, each event features a diverse agenda with something for everyone, all for a single purpose: to further the scope and success of the franchise business model and its participants.
The IFE takes place June 18-20, 2015 at the Javits Center in NYC and will feature 450+ franchise systems, not to mention assistance for incoming franchisees looking for guidance through more than 70 different seminars and symposia (including navigating legal and financial decisions). International visitors are also to receive tips and support to work more closely with U.S. franchises, within the U.S., or to collaborate for expansion efforts abroad.
As a mid-week event, the Franchise Consumer Marketing Conference will occur June 23-24, 2015 at the InterContinental Buckhead, Atlanta Hotel. The focus of the conference will be uniting tried and true old school approaches to marketing with the latest technologies that are revolutionizing and diversifying the ways that businesses must prepare and plan for consumer interaction.
Content over the course of both days will cover topics of interest to both budding marketing professionals in the franchise sector as well as those who’ve been working in marketing for some years. With a “spirit of shared knowledge and non-competitive camaraderie”, professionals can interact and return ready to revamp their approach to marketing in today’s ever changing world of marketing.