Trends & Facts about the Franchise Industry

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Trends & Facts

Franchise Industry Comparison

The Franchise Industry Comparison compares and contrasts 70 franchises from seven major franchise industries. The article will give prospective franchisees a look at how certain aspects of franchise systems compare not only to one another, but between industries as well.

Prospective Franchisee Survey Results 2013 - Intro & Survey Background (1)

Prospective Franchisee Survey Results 2013 - Franchisee Professional & Financial Background (2)

Prospective Franchisee Survey Results 2013 - Franchisee Research & Support (3)

Prospective Franchisee Survey Results 2013 - Industries & What Franchisees are Looking For (4)

Prospective Franchisee Survey Results 2013 - About Our Prospective Franchisees (5)

Prospective Franchisee Survey 2011 (1)

At Franchise Direct we continuously seek to improve the user-experience on our website by constantly evolving and developing the content we provide. This is done in order to present the most relevant information possible on the franchise industry to not only better assist prospective franchisees, but also franchisors who utilize our services. The purpose of this survey was to gain insight into the types of people who look to franchising as a way to pursue their career goals. The information was compiled to help not only Franchise Direct, but others who work in the business of connecting franchisors and prospective franchisees.

Prospective Franchisee Survey - Franchisee Background (2)

From what backgrounds are prospective franchisees coming to our site from? We explore what experience they have to bring to their new franchise business, and how long they anticipate their decision making process to be in this section.

Prospective Franchisee Survey - Franchisee Research & Support (3)

Deciding to invest in a franchise opportunity is a big decision and not one to be taken lightly. A lot of research should be carried out, and it’s conceivable that every prospective franchisee will have a different way of evaluating their ideal franchise opportunity. This section explores the resources the respondents have turned to for information as well as how much outside counsel they have decided, or intend, to seek.

Prospective Franchisee Survey - What Franchisees are looking for (4)

What’s the most popular franchise of them all? Here we look at the franchise industries on our site that draw the most attention, as indicated by our respondents.

Prospective Franchisee Survey - Demographics (5)

Who is visiting Franchise Direct? We asked respondents demographic questions, such as age, employment status and education to gain a general profile of our site visitors.

The 10K Club: A Look at Some of the Most Famous Franchise Brands

Women in Franchising

Over the last decade, the number of women who have become franchisees either on their own or with a business or family partner has grown rapidly. In the US, the number of women buying franchises is estimated to be close to the 38 per cent mark, which is the same percentage of women in the US who run their own small business.

The Future Is Bright for Franchising in India

India, which has a growing middle-class of over one billion people, is now positioned as a major force in the global economy and fertile ground for investment in retail and business development. The franchising industry in India is expected to grow at an annual rate of 30 percent, and to drive the country’s current $330 retail sector even higher.

Franchise Opportunities for Veterans

The VetFran program was established in 1991 by the IFA, U.S. Dept of Veterans Affairs and the U.S. Small Business Administration, in order to help veterans establish their own business. VetFran encourages veterans to invest in a franchise or business opportunity, whereby franchisors provide incentives to veteran franchisees...

Minorities in Franchising

Minorities are starting to make their presence felt within the franchise industry, and have become a very attractive group as potential franchisees for franchisors. Read this article on interesting facts and relevant organizations set up to help minorities enter into franchising….

The Success of McDonald's

Franchise Direct's McDonald's report explains the origins of success for one of the world's most beloved franchises. The Golden Arches is the template for any franchise seeking to expand and this exclusive report breaks down how this food franchise became so influential.

McDonald's History

McDonald's is one of the leading franchise brands in the world. This Franchise Direct infographic outlines the fascinating history of the food franchise, while explaining how Ray Kroc helped turn a local burger joint into one of the world's most recognized brands. There are many lessons in this infographic for franchise owners and entrepreneurs looking to turn their franchise into a global leader.

Franchisees optimistic about growth prospects

A significant number of franchisees are confident that their business will make good progress over the next few years and become very profitable, according to a new survey. The 2006 Industry Report on Franchisee Satisfaction by Franchise Business Review, a national franchise market research firm, revealed that 72 per cent of franchisees believe the growth opportunity for their individual franchise is either strong or very strong.

Media profile of new franchisees increases

According to the International Franchise Association (IFA) there are many benefits associated with increasing the media profile of franchises on the internet, by implementing new web tools, such as Pod-casts, Blogs, and specially designed email newsletters. On-line marketing has become big business, and the most effective tool in targeting new customers.

Running a franchise from home

In recent years, home-based franchising has become more popular as a range of companies have discovered that working from home can be just as effective as having an established office elsewhere.

Franchise promotion on the Internet

According to the International Franchise Association (IFA), the internet is the way forward for small to medium sized franchises or businesses marketing their products and services.

Franchising Trends & Facts