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Understanding Location: 360 FranTerra Technology Assists Franchises

Announced at the latest IFA Convention held in Las Vegas last month, a new web application that assists with site selection and location analysis is designed to meet the needs of different franchises across the country. The 360 FranTerra application is just one of many geographic-centric solutions provided by Geography-based Business Information Solutions or GbBIS, a nearly 30 year running company.


With a focus on assisting small businesses right up to larger scale chains of franchises, 360 FranTerra works for brands operating as few as five locations or as many as five thousand. As long as the aim is growth, franchisors can avail of the application’s numerous tools created to make it easier to better understand how to approach decisions concerning location as well as the implications of those decisions.


Viewing trends and stats associated with selecting locations or the performance of existing locations is vital for optimum planning, and the application takes all of this into account, providing detailed visuals that aid development decisions. Click or touch accessible data is offered through U.S. territory maps, detailed charts and tables, as well as competitor and customer locations. Thus by taking a closer look at these types of geographical data while making connections to present and future planning, franchisors gain access to valuable information that assists their development goals and potentially even decisions regarding territory allotment.


By using an open data environment, the application allows franchises to apply necessary in-house data to augment their research tailored to the specific needs of their operation and the specific questions relevant to the expansion of that particular franchise concept. This makes for a customized application that can flex to meet the demands of any business sector. Furthermore, functionality suited for use on desktops, laptops, tablets, and mobile phones make the application adaptable in a variety of settings.


More detailed information on 360 FranTerra and connecting with GbBIS for further consultation can be found here and here

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