Entrepreneur magazine has named Big O Tires one of the top franchise opportunities on its annual Franchise 500 list, and also gave the company the highest ranking of any tire franchise.
The annual list serves as a guide for entrepreneurs studying business opportunities. With more than 360 franchisee-owned locations and 40 corporate-owned locations in 19 states, Big O ranked No. 158 on this year’s list.
“Big O has been helping people build strong tire businesses for more than 50 years and has built a brand that people know and trust,” Vice President of Franchise Development Bill Ketchem said. “We appreciate that Entrepreneur recognizes what Big O offers business partners and are confident that this list will help business owners find the right brand for their needs.”
Big O is currently looking for franchise candidates who are devoted to providing excellent customer service and who understand the opportunity to build long-term customer relationships that lead to repeat business. That comes from treating people like neighbors and helping them understand their options for tires and vehicle maintenance and repair.
“The way we handle and treat our customers is very special,” says Mike Trammel, who owns a Big O Tires franchise near Indianapolis. “Many years ago I adopted a slogan here and it’s still true today: ‘Our customers are our friends.’ That’s the way we’ve always done business, and that’s how we will continue to do business into the future.”
Big O franchisees enjoy a special advantage in the market. As independent business owners, they are their own bosses and control the management of their business. But they also have a huge network of tire and retail experts at their disposal. Big O franchisees work together to protect and guide the brand, and their input determines the brand’s strategic direction. They similarly enjoy the knowledge, expertise and resources of parent company TBC Corporation, which also owns Midas, Tire Kingdom, Merchant’s Tire & Auto Centers, NTB, and SpeeDee Oil Change. Having such a vast network of resources allows tire franchise owners to take advantage of volume buying discounts, coaching, and extensive research and systems to help run their individual businesses.
Big O Tires franchisees also benefit from a sterling reputation. The company's tagline is “The Team You Trust” and its customer satisfaction scores put its tire franchise in the company of elite brands like Apple and Nordstrom.
Kent Coleman, who owns four Big O Tires locations around Salt Lake City, says customers respect and seek out the Big O brand. He purchased one of his stores from a competitor and “when we put up the Big O sign the sales of that store went up 30 percent! Our marketing hadn’t even kicked in yet,” he says. “I’d like to think I’m that good of an owner, but no one knew us. It was definitely the Big O brand.”
Learn more about Big O Tires — including start-up costs, financial performance, training and support .