Start an Honest-1 Auto Care® Franchise Business

Honest-1 Auto Care, the only national full-service auto repair and maintenance franchise that is 100 percent ESA® Certified Eco-Friendly, announces the appointment of Josh Knoll as Project Manager and Mike Still as National Operations Manager.

Knoll, who most recently served as a tech support agent at ProphetLine Inc., will oversee all graphic design and marketing projects, producing visually appealing communications and marketing materials. He also previously held these types of positions at the Wal-Mart corporate office and the University of Arkansas.

Still brings more than 20 years of experience in the automotive industry to Honest-1, including a recent tenure as a Ford Quick Lane Immersion Training Manager. In his new role, Still will provide support for the Honest-1 franchisees and work hand-in-hand with the training department to coach and educate new managers and franchisees.

“We are pleased to welcome Josh and Mike to the Honest-1 family,” said Jack Keilt, president and Chief Executive Officer of Honest-1 Auto Care. “We are confident that their experience will perfectly complement our goal of becoming the fastest growing eco-friendly auto maintenance chain in America.”

Honest-1 Auto Care is a family and female-friendly center, with clean and upscale waiting areas, Internet cafes allowing customers to work while their cars are serviced, children’s play areas so parents can relax, comfortable chairs and couches, HDTV and complimentary custom coffee stations. While offering exceptional service programs for customers to choose from, Honest-1 Auto Care also offers specialized, eco-auto care programs for those who want to play a greater part in helping the environment. An example is the ECO TuneUp® with Eco-360 fuel treatment. Through a partnership with Green Earth Technologies, Honest-1 also sells G-OIL Ultimate Biodegradable motor oil, made completely of renewable animal fats.

With 24 locations operating, Honest-1® plans to open 10 more locations nationwide in the next year. Honest-1® was ranked 338 in Entrepreneur magazine’s 2011 “Franchise 500.” Additionally, Honest-1® ranked as one of the top companies in the Lube and Oil News 2011 “Top Oil Change-Plus Chains.” To further show its commitment to the environment, Honest-1 Auto Care has partnered with American Forests, the leading nonprofit organization that plants trees for environmental restoration. Honest-1 Auto Care locations nationwide funded the planting of 60,000 new trees this year through the charitable donation of revenues collected from repair orders, at no additional cost to customers. In 2009, the first year of the partnership, Honest-1 Auto Care planted 40,000 trees and since then Honest-1 has added an additional 60,000 trees for a total of 100,000 trees planted in two years!

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