In the hypercompetitive world of car care, gaining a foothold as a successful repair shop can be a long-term challenge, which is why a number of former independents have, in recent years, fast-tracked that process by converting to Midas®. By becoming franchisees in the nearly 1,300-store Midas system, small-business owners reap the benefits of brand-name recognition, national TV advertising, training, time-tested operational processes and an array of online marketing tools that are beyond the reach of most independents.
Recent Midas converts include Fred Ho, a San Jose, California-based parts distributor who in 2013 acquired an independent automotive repair outlet. Since converting the store to Midas in October 2014, Ho’s sales have doubled, and he is now actively seeking a second Midas location.
“Working with Midas is going beautifully,” said Ho, who latched onto the idea of joining the 60-year-old brand while supplying parts to a nearby Midas outlet. “The folks at that store explained that the brand was undergoing a major expansion and rejuvenation, so I gave Midas a call – and I’m glad I did. It has been a fantastic experience.”
For Ho, the big plus has been Midas support that has taken him from car-repair novice to confident operator. “Midas has a turnkey system for running shops, which was exactly what I was looking for,” he explained. “There are programs for everything – driving sales, impressing customers, configuring computers, getting the right equipment, renovating the store, you name it. The Midas support team covered all of these things and a lot more during extensive training and an orientation for all new franchisees.”
Fellow Midas newbie Sean Atta, who joined the brand in summer 2015, took advantage of special Midas financial incentives for new franchisees. A 10-year industry veteran, who previously operated as a franchisee with Meineke, the Mission Viejo, California-based franchisee has a high regard for the capabilities now available to him, such as a streamlined and stylish Midas website where customers download coupons, make appointments and request estimates, as well as search engine marketing and a business-building customer retention program, which for every dollar invested generates an average of $4 in return for Midas franchisees.*
“These are important but time-consuming and expensive tools that you don’t really have an opportunity to utilize as an independent operator. Now that the Midas support team is taking care of these key tasks for me, I can concentrate on taking care of my customers,” commented Atta, whose customer-service scores are among the best in the Midas system.
“We’re a customer and franchisee-focused organization that offers folks an opportunity to open a business of their own without being on their own,” said Midas Vice President and General Manager Ron Seagle. “Midas has a lot to offer folks looking to build their business by teaming up with us -- a thriving brand, an attractive package of financial incentives and a very exciting business opportunity. This is a great time to join Midas.”