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Beef 'O' Brady's® Family Sports Pub
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IN BRIEF

Description: As a Beef 'O' Brady's franchise partner, you are investing in a 'way of life' involving family, community, business and values. That's what Beef 'O' Brady's is all about!
Opportunities: Franchises available in the United States and worldwide in many countries.
Business Type: Franchise.
Minimum Cash Required: $150,000.
Financing Assistance: Yes, through a third party.
Training Provided: Yes.
SBA-Approved: Yes.


Beef ‘O’ Brady’s continues growth in Texas

September 23, 2011

Franchise of family sports pubs & restaurants eyes Plainview for new location.

Armed with a refreshed menu and new prototype design, Tampa-based Beef ‘O’ Brady’s, the 213-unit franchise of family sports pubs & restaurants best known for great food and the ties it builds with its communities, has identified Plainview as a key component in the company’s growth strategy in Texas.

Demographic research, brand recognition within the state and other factors make Plainview an ideal market for further expansion of the franchised restaurant concept. While the demand for family-friendly eateries continues to grow throughout Plainview, providers are limited.

“While there’s definitely a market for Beef ‘O’ Brady’s in the Plainview area, we’re taking a careful approach to finding a franchise partner with business savvy, tenacity and a readiness to reinvest in the communities they serve,” said James Walker, Chief Development Officer of Beef ‘O’ Brady’s. “To ensure a long, happy partnership, we ensure that our franchise partners meet stringent criteria and share our values.”

Beef ‘O’ Brady’s is well-received in the markets it enters because of the food, atmosphere and dedication to community outreach. Since the company’s inception, each Beef ‘O’ Brady’s has committed itself to strengthening local ties through philanthropic partnerships and volunteerism. Expansion in Plainview will also benefit the local economy through job creation and development agreements with area contractors.

The Texas expansion comes just after the launch of several new innovations for Beef ‘O’ Brady’s, including a lively new franchising website that features interactive, user-friendly tools to guide prospective franchise partners through its proven business model and fun, community-oriented brand culture.

Also new at Beef ‘O’ Brady’s are fresh Angus Burgers that pack huge flavor and tenderness. Wing lovers have two new dry rubs to cheer about including lemon pepper and Paul Prudhomme’s® Blackened Seasoning. The new lunch menu, which features a renowned emphasis on variety, quality, speed and value, is increasing lunchtime traffic and loyalty amongst customers on the go.

Ironically, despite what its name implies, Beef `O’ Brady’s is best known for its Buffalo chicken wings. Originally, the chain’s menu featured a variety of items that featured beef and a variety of sandwiches. Later, founder Jim Mellody added his own recipe for Buffalo chicken wings, making the restaurant an even “hotter” place to eat. The "kid appeal" of this unique concept is reinforced by a very moderately priced kids menu and video games.

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