When a homeowner decides to have their carpets and rugs, upholstery, tile or granite cleaned, they want to be certain that the job gets done right. When they contact their local Chem-Dry cleaning franchise, they get the proof they’re looking for.
For several years, Chem-Dry has performed its Healthy Home study that showcases how effective the environmentally friendly Chem-Dry Hot Carbonated Extraction (HCE) process is for carpets and upholstery. Now that information has been expanded to include stone, tile and grout, Pet Urine Removal Treatment, or PURT, and granite surfaces.
Multiple services, one thorough clean
“We have been able to show homeowners how well our cleaning works, and that is a very solid sales tool for Chem-Dry cleaning franchise owners,” says Doug Smith, Senior Vice President of Franchise Development. “As we have grown our service line to include granite, stone, tile and grout, we wanted to showcase how well our processes work for those, as well.”
The PURT treatment also got a thorough going-over in the lab because it is already extremely popular, and having some facts to back up how well it works will only increase sales, Doug adds.
“Customers know how well Chem-Dry works, and that’s why we get so much repeat and referral business,” he says. “Having some solid facts and figures to show these customers, as well as potential ones, really puts some solid evidence behind what people see when we’re finished.”
The numbers do the talking
Lab tests show that Chem-Dry removes 98.6% of bacteria from tile, stone and grout. The Granite Countertop Renewal service gets rid of 98.4% of bacteria, and PURT is 99.9% effective at eliminating pet urine odors and removes 98.6% of bacteria from carpets when used alongside the HCE process and accompanying sanitizer.
Now tie those figures into a 98% allergen-removal rate from carpets and upholstery, as well as the Chem-Dry cleaning franchise team’s ability to remove 89% of airborne bacteria, and it’s easy to see how a whole-home service line can be offered to each and every customer.
“As Chem-Dry continues to expand its products and services, we want to make sure we have the scientific evidence to back up how well they work,” Doug says. “That’s why we have our products lab-tested, and it’s why we make sure that every Chem-Dry cleaning franchise owner has the marketing materials that we create from those tests. We have a very good story to tell, so we work hard to make sure that our owners and their teams have everything they need to communicate that information.”