It’s one thing to be known as the best carpet cleaning franchise in the United States. It’s another to be listed as one of the best on the planet, but that’s where Chem-Dry finds itself, thanks to the Franchise Direct Top 100 Global Franchise listings.
Chem-Dry came in at No. 26 on the list, which includes some of the planet’s best-known business names. Selection criteria included: system size, franchise longevity and support methods for franchise owners. Franchise Direct’s proprietary ranking formula goes beyond size and finances to look at additional elements, such as domestic and international market expansion and expansion strategies, best practices in franchise owner support and training, environmental policy, and social responsibility.
Latest ranking joins long list of honors
“We are honored to be named by Franchise Direct as a Top 100 Global Franchise,” says Dan Tarantin, President and CEO. “Rankings like this, which are an exhaustive study of not just our past and current growth, but also our future strategies in the international marketplace, show what a well-rounded business opportunity Chem-Dry is for any entrepreneur in any country.”
Chem-Dry is the largest carpet cleaning franchise in the world, with nearly 3,500 locations that serve 10,000 homes a day in 51 countries. Chem-Dry has been ranked the No. 1 carpet cleaning franchise by Entrepreneur magazine for 28 consecutive years, and it is listed as the No. 42 franchise overall in the 2016 Franchise 500 list.
Well-rounded business practices are highlighted
“Franchise Direct’s ranking formula brings in business practices beyond size and financials that set Chem-Dry apart,” Dan says.
“They explored our strong commitment to comprehensive, ongoing franchise owner training, as well as our robust research and development processes that continue to expand our line of environmentally friendly cleaning products,” he says. “The Franchise Direct approach really showcases the whole Chem-Dry package, which is why it’s even more meaningful for us, and for all of our franchise owners around the world, to be on this important list.”
In announcing the 2016 list, Franchise Direct officials noted that in addition to clearly defined business identities, training and support, and commitment to environmental issues, the named franchises also kept pace with changing social and economic conditions in their marketplaces while also being culturally sensitive. “That is something that Chem-Dry prides itself on,” Dan points out.
“You simply cannot take the business model that works well in the United States and just drop it into a country in the Middle East or Europe,” he explains. “Chem-Dry, over its 40-year history, has taken the time to study the countries it expands into, working with the franchise owners there to find out what their pain points might be — and then addressing the issues rather than trying to work around them. Often we retool our marketing and advertising materials to meet local customs, for example. Chem-Dry has found a way to take a very successful, environmentally friendly business and export it around the globe. Franchise Direct sees that, as do our franchise owners all around the world.”