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Von Schrader Carpet & Upholstery Cleaning Service


Description: Von Schrader is one of the best known and respected names in the carpet & upholstery cleaning business. Outstanding support and service, exceptional profit potential. Opportunities: Opportunities for Associates in all states of the US and in several other countries. Business Type: Business Opportunity. Minimum Cash Required: $2,100. Financing Assistance: Yes, through a third party. Training Provided: Yes. Home-based: Yes.


Von Schrader Video

Von Schrader Video

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Over 75 years : The Von Schrader heritage

Von Schrader Company’s heritage begins with an enterprising young man named Francis Von Schrader who, in 1935, in the midst of the Great Depression, dreamed of helping people find ways to help themselves.

He left his position with a nationally known company in the carpet-cleaning field and started the Von Schrader Company with an ambitious goal and a shoestring investment – less than $5,000.   

What Fran, as he preferred to be called, wanted to sell was not merely carpet cleaning equipment, but opportunity – a chance for industrious individuals to develop and build prosperous, independent businesses.  Each individual who became affiliated with him and the company through the use of Von Schrader equipment and programs came to be called a Von Schrader “Associate” and, as they prospered, so did the Von Schrader Company.

Today, some seventy-five years later, Von Schrader Company has proudly worked with over 50,000 associates worldwide and has expanded its business to include many major industrial clients.

The original Von Schrader Company had only 200 sq. feet of manufacturing and office space and two employees.  Only two products were produced, a carpet cleaning machine and a coconut oil shampoo.

Fran firmly believed the only way to assure true quality control for his products and continued growth for the company was to manufacture all the components of the machine in-house.  The pursuit of quality led the Von Schrader Company to be the first company in the Americas to manufacture synthetic detergents.  This was the beginning of the famous Von Schrader anti-resoil crusade.

Today, Von Schrader Company manufactures five different cleaning systems including carpet, upholstery and wall/ceiling systems with a wide array of cleaning products, some of which are Green Seal Certified cleaning agents. The company has distributors and associates in over fifty countries worldwide.

In 1986, Francis Von Schrader retired from the company and today Ernie Middleton is president.  Under his guidance, the company continues its leadership in the on-location cleaning industry that it pioneered.

Francis Von Schrader believed if there was a better way to do a cleaning job, his company could create it.  The company remains committed to innovation and to being at the forefront in adapting their equipment to meet the maintenance challenges professional cleaners and contractors face each day.  “We remain true to our philosophy”, says Middleton, "to produce quality products to serve the ever-changing needs of the end user."

A pioneer in on-location cleaning

The need for portable carpet cleaning systems that could be taken directly into homes and businesses grew in the 1930s because wall-to-wall carpet became very popular.  Francis Von Schrader read the trend well and pioneered the concept of cleaning carpet on-site rather than removing it for off-site cleaning.  All carpets at the time were woven, and nearly all of them were woven from wool. This required a system that employed a minimum amount of water to avoid the intolerable shrinkage problems; hence, the development of the Dry Foam Extraction cleaning system.

Today, the original encapsulation system is known as “Air Cell” technology.  The earliest Von Schrader machines were called “rug washers” and “carpet detergers,” and the company’s advertising promised to “clean carpets to the bottom.”  Today, they manufacture two systems for carpet care, and both are based on the Dry Foam Extraction principle.

From domestic to international expansion

In 1967, Von Schrader Company launched its foreign marketing program.  Fran was especially proud of the Presidential “E” award, which was conferred by the Department of Commerce for our spectacular achievement in international trade.  Specifically, the “E” award was presented to honor the company for its ability to increase dollar volume and the percentage of total sales going into exports.  Very few companies have won this award.

Von Schrader equipment has been modified to comply with electrical codes in the various countries in which it is used.  Strong, yet lightweight, packaging designs have been created to reduce delivery costs and minimize damage during international shipment.  They continue to work aggressively with our contacts around the world to assure reliable performance, regardless of the varying demands of the local marketplaces.

Training:  The key to success

Today’s philosophy is an emphasis on customer contact and training.  The company strongly encourages associates, professional cleaners and facility managers to become more successful in their profession through advanced and accredited courses in cleaning methodology.  Since 1988, literally thousands of men and women have taken advantage of the introductory and accelerated classes in carpet, upholstery and wall and ceiling cleaning offered at company headquarters in Racine and “on the road.”

We want the individuals who choose to use our equipment to be the most highly skilled and best informed in the business.  “People come to us knowing we are vitally interested in their success and that we will stay with them as they learn and build their expertise,” says Ernie Middleton.

In 1993, Von Schrader hosted the first International Training School for Von Schrader Japan. In July 2010, the company celebrates the 178th Professional Cleaners School, which will be held in Racine, Wisconsin.

Von Schrader continually strives to stay closely linked with all of its customers through communications such as the “Between Cleanings” newsletter and our National Academy of Von Schrader Associates (NAVSA).  NAVSA members have the opportunity to create a dialog with one another on a more personal basis by taking advantage of networking opportunities through various channels.  They receive technical information and a newsletter update on carpet cleaning developments as they occur, along with an active message board.

The best is yet to come

Yes, the company has had its turning points, but the best is yet to come.  Serving customers worldwide, as well as introducing new and diversified systems and accessories, Von Schrader Company stands ready to meet the “Green” challenges ahead.

Given Von Schrader’s heritage and determination to serve, the challenge will be greeted with enthusiasm and continued innovation.

To find out more about associate business opportunituies with Von Schrader, please submit the form below.


Find out more about Von Schrader Carpet & Upholstery Cleaning Service by submitting the form below.


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