The anniversary, which marks the resurgence of the once popular local brand, includes the announcement of a 9% increase in same-store sales growth for Rex's, as well as an uptick in recurring revenue from 2011.
"We're so excited to be experiencing this incredible success and the opportunity to expand with new development deals for Rex's worldwide," said David Rutkauskas, Beautiful Brands founder, president and CEO.
BBI has invested in Rex's operational capabilities with new carry-out and drive-thru services and plans to streamline the footprint of its franchise model to 1,200 square feet. To date, the Rex's Chicken franchise has opened a total of four stores around the world. Tulsa and Oklahoma City Metro areas are currently a focus for franchise expansion of the brand. Internationally, Rex's Chicken has locations open or under construction in UAE, Oman, Saudi Arabia, Bahrain and Egypt.
"Because of Rex's Chicken's enormous national appeal and franchising potential, we have been meeting with a number of investment companies in California and New York City, both looking to infuse capital into the brand in order to roll out dramatic national expansion from coast to coast," Rutkauskas said. "This infusion of cash will further give Rex's Chicken an edge over any competing quick-service or fast-casual concepts."
With over 25 years of expertise in retail, new concept development, restaurant franchising and growth in the fast-casual industry, BBI has created an impressive portfolio of widely successful brands, ranging from fast-casual sandwich to fast-casual chicken. Currently, BBI has 297 locations open in the United States and around the world in California, North Carolina, Minnesota, Arizona, Florida, Colorado, Missouri, Texas, South Carolina, Kansas, Arkansas, Nebraska, Iowa and Oklahoma, as well as Venezuela, Portugal, U.A.E., Egypt, Saudi Arabia, India, Mauritius, Pakistan, Afghanistan and Qatar.
BBI, a Tulsa, Oklahoma restaurant innovation company founded in 2008 by David and Camille Rutkauskas, is responsible for the development and successful launch of worldwide, franchised brands Camille’s Sidewalk Café, FreshBerry Frozen Yogurt Cafe, Rex’s Chicken,Ludger’s Bavarian Cakery, NYPD Pizzeria, CherryBerry Self-Serve Yogurt Bar, Roxberry Juice Co., Smallcakes A Cupcakery, MyCamille’s, and Hard Knox Pizzeria.
Contact Rex's Chicken for information about franchise opportunities.