America's #1 Franchise Directory, Trusted for Over 15 Years


Description: A Mathnasium franchise delivers a great balance between investment and opportunity. Becoming your own boss, improving the lives of children and making a living doing it – that’s a pretty amazing reality. Opportunities: Opportunities available in the United States, excluding Alaska. Business Type: Franchise. Minimum Cash Required: $90,750. Training Provided: Yes. SBA-Approved: Yes.


Video Interview with Mathnasium Customer Islay

Video Interview with Mathnasium Customer Islay

Watch this video

First Mathnasium Center celebrates 13th anniversary!

October 1, 2002 was a special day in Mathnasium's history. The newly opened Mathnasium of Westwood in Los Angeles was to grow into the perfect testing ground and launching pad for the Mathnasium Method and the Mathnasium franchise.


Peter Markovitz, Larry Martinek and David Ullendorff opened the first Mathnasium Learning Center in the Westwood area of Los Angeles, Calif. With Larry as center director and four instructors on staff, Mathnasium of Westwood was to grow into the perfect testing ground and launching pad for the Mathnasium Method and the Mathnasium franchise overall. Here, Larry talks in a Q&A about his personal journey and his life’s work.

How are you feeling today?

LM: Really great! When Westwood first opened, I don’t think I really knew where Mathnasium would be in 13 years. And here we are with 600+ centers in North America. We’re growing at an incredible rate and it’s just stunning to see where we are today.

At the time of Westwood’s opening, how long had you been working on what is today the Mathnasium Method?

LM: Roughly 28 years. I started teaching math in 1974 and by the end of my first semester I had started creating my own material. So many of my students were behind, none of the textbooks made sense to them. I started cranking out worksheets for these kids myself on one of those old mimeograph machines.

Who came up with the name “Mathnasium”?

LM: Peter did. The idea was simply to combine the words “math” and “gymnasium.” Interestingly, when you consider the roots of the word “Mathnasium,” the name holds such great significance, especially considering what we do. The “nas” in “Mathnasium” shares a root with “renaissance,” which implies birth or re-birth. As for the “ium,” words that end in “um” and “ium” carry a notion of “a place of” (think “aquarium” and “museum”). “Math” denotes “knowledge”— a “polymath” is a person who has knowledge in many subjects, while an “opsimath” refers to someone who acquired knowledge late in life. So when you look at the etymology of “Mathnasium” from this standpoint, it means “the birthplace of knowledge.” It really all came together.

As we all know, the Mathnasium Method is the result of many years of collaboration between you and your late son, Nic. Can you talk more about that creative process?

LM: In our household, we always found ways of dealing with education, learning and expanding horizons. It was how we lived. Nic and I talked about math all the time. It was all very organic and unscheduled. Our house was a 24-hour creativity factory.

Peter once told me, “You have the humility to have learned from a child.” That’s a very powerful statement and the best compliment I’ve ever received. Most people see children as these empty vessels into which you pour knowledge. From other teaching experiences—even before Nic was around—I knew that that was a false statement. I started observing Nic when he was about two or three years old. He had a peg board, and he’d put colored pegs down: one green, two red, four orange. Now, it’s not uncommon for kids that age to go red-green-red-green, but he showed a growing pattern—a progression. That was my first clue that an analytical mind was brewing in the head of my two-year-old kid. When he was four years old, we’d talk about fractions —and it just made perfect sense to him. At that point, he started volunteering all the stuff he was thinking on his own. When he was seven, he said, “Dad, if the world was the size of a basketball, our house would be the size of a flea’s flea!” He demonstrated a remarkable sense of proportion and scale. I know he definitely didn’t learn that stuff at school, and he didn’t learn it from me!

When Nic was about 10 or 11 years old, we spent a lot of time on the road taking trips to Northern California. We worked through what would eventually become curriculum content on the backs of placemats in restaurants along the way, when our ideas were flowing.

How has Mathnasium taken your professional life to new heights?

LM: When we first started, I was very well known throughout West Los Angeles as a math expert. The stage I’m on now is much bigger. I’ve had the opportunity to present at Mensa. One of the people in that audience was a Mathnasium franchisee who later told me that people were really impressed with my presentation. Additionally, there are several videos on YouTube that present me as a math expert. At the Leadercast conference back in May, speaker Andy Stanley mentioned me in his speech about leadership. And that’s all in addition to having created a curriculum that’s currently used in over 600 Mathnasium centers. The fact that I’ve achieved professional recognition in front of a much larger audience—that’s the highlight of my life right there. It’s very gratifying.

Final thoughts?

LM: In 2011, Mathnasium HQ moved from a 3,500 sq. ft. office to one that was about 10,000 sq. ft. Within 10 months of moving, we had to knock down a wall to expand into another office. Milestones like this reflect and support the amazing growth we’ve seen throughout our franchise system. In retrospect, the growth we’ve undergone at certain junctures has just been remarkable to me. It’s also gratifying, quite frankly, to have created something that creates jobs. From HQ staff to staff in our learning centers, look at how many people are employed because of Mathnasium’s existence!

Ultimately, creativity is what my life’s work is all about. The math is the math. There’s always going to be a structure to it. But the great thing is, you can always add to the body of knowledge and come up with a new take on how numbers really work. In that vein, the contribution Nic made to Mathnasium and math education was his ability to think about math in a creative and civilized manner. He had such a thorough understanding of his thought processes. Through Mathnasium, Nic showed the world that math is not just a matter of rote processes. The things that go under the banner of “rote processes” can be taught in a much better way, and the idea of “teaching kids math in a way that makes sense” all flows from Nic, because he had this innate sense of how math worked and how it should be approached.

Math and math education continue to evolve. In my lifetime, a completely different way to approach calculus was developed by someone at the University of Jerusalem. Regular calculus is called analysis; what this guy did was develop non-standard analysis. Most of the math we do is hundreds of thousands of years old, and here’s someone who took what he knew and expanded it in fascinating ways. In a lot of ways it’s so exciting to see new stuff appearing—either a fresh take on something that exists or, in a couple of cases, just coming up with things that no one’s ever thought about before. It’s just invigorating for me. Many speak of the idea of being “lifelong learners,” and in my case, that’s not hyperbole.

Contact Mathnasium to learn more about franchise opportunities.


Find out more about Mathnasium by submitting the form below.


Submit this form and a representative of Mathnasium will contact you with more information.

Contact Information

Full Name*

Email Address*

Phone Number*

Best Time to Call

Mailing Information




Zip/Postal Code*


Investment Interest

Desired Investment*

Desired Location*

Additional Information (Optional)

Timeframe to Invest

Preferred Method of Contact

Alternate Phone Number

Comments? Questions?

The following items are in your Request List:

We can also forward your request to the companies you have added to your Request List. Please review the list below and confirm the companies you would like to contact.

* indicates required field.

Yes, send me updates on new franchise opportunities!

Franchise Direct’s reputation for integrity in the franchise industry has been established over its 15 years in business. We NEVER sell your information or share it with anyone other than the companies from which you have requested information.

This advertisement does not constitute a franchise offering. Please read our terms and conditions and privacy policy for full details.

Your Request List

You can add items by clicking the "Add to Request List" button or checkbox when you find something you're interested in.

You may add up to 15 items to your Request List

Your request list will follow you around the site.

When you are ready to complete your request for free information, click "Submit" in your Request List.

Why not get started by browsing our New Franchise Opportunities or Low Cost Franchise Directory?

You may only enter 15 items in your Request List.

To request information from your selected companies, just fill in the form and click "Submit".

OK, got it

Request Info From:


Your List is Empty

You can add items by checking the "Request FREE Info" boxes.

* indicates required field

Optional Information

Join our mailing list!

We share your information only with your selected franchises.