“While increased sales trend positively affect higher revenues for our franchisees I would like to point out that it means that more children have benefited from our dance, movement and nutrition programs in the nations fight against childhood obesity,” “For young children, movement, music and dance are natural tools for fitness, learning and communicating while expressing their feelings,” says Kinderdance® President, CEO Richard Maltese.
Kinderdance® believes the growth in business is a result of recent focus on childhood obesity in young children. “The physical and emotional health of an entire generation and the economic health and security of our nation is at stake," says First Lady Michelle Obama at the Let’s Move! Launch on February 9, 2010.
According to the Centers for Disease Control and Prevention, over the past three decades, childhood obesity rates in America have tripled, and today, nearly one in three children in America are overweight or obese. Today, children experience a very different lifestyle. Walks to and from school have been replaced by car and bus rides. Gym class and after-school sports have been cut; afternoons are now spent with TV, video games, and the internet. Parents are busier than ever. Kinderdance® programs fit perfectly into a child’s school day.
Kinderdance’s® offers five high quality and affordable movement programs in childcare centers, fitness centers, schools, and other viable locations in their community. “We go to where the children are, and the parents enjoy this convenience,” says Kinderdance® President, CEO Richard Maltese. “That is why we continue to grow our programs. We attract parents and Kinderdance’s® keeps kids active”.
Kinderdance® is a nationally recognized dance, gymnastics and fitness program for children age’s two to twelve. Their 132 Franchisees currently teach over 12,000 children weekly at over 800 various locations in 30 states including DC and 10 countries.
Kinderdance® places emphasis on building self-confidence and self-esteem in children through learning to share, lead, interact and respond to others’ needs as well as their own. The programs incorporate the arts, movement, education, music, fitness and the fun of learning into a young child’s life and helping in the worldwide fight against childhood obesity.
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