A worthy tag, since the business consists of FiltaFry, the undisputed market leader in oil filtration & deep fryer management, and FiltaCool, a unique natural filter for moisture control. Both products are proven to save clients money and increase sustainability. More specifically, our clients typically:
- Reduce original oil disposal up to 50% with FiltaFry
- Extend the life of perishables up to 50% with FiltaCool
With these types of efficiencies, it was natural for Filta to re-brand itself as the Environmental Kitchen Solutions partner. As most are aware, a lot goes into the re-brand of a company. Filta has been steadfast since the latter part of 2008 at developing its new brand with marketing materials, which include a new van wrap for its mobile business (pictured), print advertising, web advertising, increased corporate “green” efforts, and most recently a newly branded website.
In today’s world, a company’s website is extremely important, so Filta felt it necessary to spend significant time creating a user-friendly, detailed website so the user will be both informed and satisfied.
Filta helps franchise owners succeed by using the marketing fund
Alongside the rebranding, the franchisees' marketing fund is targeted towards national brand awareness, helping 2009 prove to be a great year for Filta and its franchise owners.
Last week, Filta exhibited at the National Restaurant Association show in Chicago. Filta’s CEO, Bob Rogers, commented how great it was that many of the attendees either already used or had heard of Filta. The brand awareness is working.
Next month, Filta will be exhibiting at the SW Food Expo in Dallas.
Other uses of the fund includes advertisements and articles in trade publications such as Nation's Restaurant News, QSR, FR&L, Restaurants & Institutions, Food Management, Restaurant & Hospitability, and online at NRN, Food Management and R&I.
National brand awareness is one of the many reasons franchise owners join the Filta network.
To receive more information about the Filta franchise opportunity, please conplete and submit the form below.