The Express Laundry Center brand, developed by Continental, is a turnkey vended laundry solution that teams freestanding high-speed equipment with branded services, marketing assistance and management support. Express Laundry Centers offer a 60-minute wash/dry/fold, quick customer turnover and low utilities.
“Express Laundry Center is a complete store solution available to investors only through Continental,” said Joel Jorgensen, Continental vice president of sales and customer services. Express Laundry Centers, which deliver on a “60-minute wash/dry/fold promise,” also boast lower utilities than laundries equipped with hard-mount washers, according to Jorgensen.
Investor Phil Irwin, who maintains he was attracted to the Express Laundry Center franchise-like concept, admits lower utilities are the icing on the cake. “Express Laundry Centers have what other laundries don’t,” said Irwin. “I owned a McDonald’s franchise and I like how franchise owners share information and strategies.” Irwin opened Waters Express Laundry Center, in Tampa, Fla., ten months ago. His machines turn an average of 6.3 times per day, yet utilities make up just 9.7 percent of revenue. At Irwin’s store, average turns and utility costs are far better than the national average.
It’s no wonder Express Laundry Center investors go on to own multiple stores, according to Jorgensen. Danny Delmarco and Shane McKinney recently developed their second Express Laundry Center. Delmarco owns two Express Laundry Centers in South Carolina, while McKinney’s Express Laundry Centers are located in Miles City, Mont. and Watford City, ND. New Express Laundry Center investors include Dan Sofranko, owner of Perfect Wash Express Laundry Center in Huntington Beach, Calif.; Joe Olivo, owner of Express Laundry Center in Cleveland; and Irwin.
Continental Girbau Inc. is the largest of 14 subsidiaries of the Girbau Group, based in Vic, Spain. Girbau laundry products – marketed throughout 90 countries worldwide – meet rigorous environmental and safety standards established by the International Organization for Standardization (ISO). Girbau S.A. holds both ISO9001 and ISO14001 certifications. Ever focused on laundry efficiency, Continental Girbau is a member of the U.S. Green Building Council (USGB), a 501(c)(3) nonprofit that developed the Leadership in Energy and Environmental Design (LEED) Green Building Rating System.
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