Start an Anytime Fitness Franchise Business

Interweaving the worlds of doctors, fitness professionals and patients into one model platform for optimum health and fitness has long been a challenge for proponents of healthy lifestyles. But a new partnership between the Exercise is Medicine™ global initiative and gym giant Anytime Fitness aims to do just that.

Exercise is Medicine, a program supported by numerous national health and fitness organizations, is at the heart of the partnership. The program supports the notion that health care providers – especially physicians – should play a vital role in encouraging patients to get healthy. And, on the flip side, fitness professionals should have the hands-on opportunity to carry out the doctor’s orders within the four walls of a health club.

“Exercise is preventive medicine,” said Robert Sallis, M.D., chair of the Exercise is Medicine Task Force. “Anytime Fitness has the unique opportunity to carry out one of our fundamental principles: that physical activity isn’t about just looking good – it’s necessary for disease prevention and a long, healthy life.”

As a founding partner sponsor of Exercise is Medicine, Anytime Fitness will offer numerous benefits to gym patrons and health care providers who take the health-and-fitness merge to heart, including:

• Exercise is Medicine health screenings in Anytime Fitness clubs
• Discounts and rewards for members who bring a completed exercise “prescription form” from their health care provider
• Special Exercise is Medicine fitness events, including walk- and bike-a-thons
• Awards for health care practitioners who discuss exercise as a preventive health care tool with their patients

The new collaboration is just one step in Anytime Fitness’ mission to be much more than just a hard-bodies gym.

“We see ourselves as true agents of lifestyle and behavior change,” said Chuck Runyon, president and co-founder of Anytime Fitness, the fastest-growing health club chain in the world. “It’s about living a healthier life where you feel great in addition to looking it. That’s why our clubs are the most convenient, customer-friendly in the business – to help our members get to that healthy level on their schedule, their way.”

Patients play a vital role in completing the health-and-fitness circle, too.

“If your doctor or health care provider isn’t talking to you about physical activity, bring it up,” Sallis said. “Ask them about the best, safest kinds of exercise for you. This conversation should be and needs to be a regular part of every doctor’s office visit.”

Open 24/7, Anytime Fitness provides its more than 700,000 members with convenient and affordable fitness options in friendly, well-maintained facilities featuring top-quality equipment. State-of-the-art security and surveillance systems ensure member safety even during unstaffed hours at the clubs. Anytime Fitness expects to achieve system-wide sales in excess of $150 million in 2009. .

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