PickUp USA Fitness, headquartered in Los Angeles, CA, has been a popular topic this year – in both the world of franchising and the gym industry. Now, their franchise program has landed in the October issue of Entrepreneur magazine.
Founded in 2011, PickUp USA gyms are full-service fitness clubs with a focus on basketball. Their clubs offer group and private basketball training, weight and cardio rooms, lounges, locker rooms, retail merchandise, and the company's main attraction – pickup basketball with referees.
Entrepreneur Magazine's October issue has a feature highlighting "Today's freshest business opportunities," and PickUp USA is listed as one of the companies that is "on their way to becoming tomorrow's next big thing."
The article states, "We've seen franchises focused on cycling, yoga, boxing, and even ballet, but surprisingly, PickUp USA is the first to put basketball center stage. (Or would that be center court?) The gym offers traditional cardio and weight-lifting equipment, but its main draw is the 10-minute basketball games constantly being run back-to-back – with staff members organizing teams and refereeing – so that members can drop in anytime they've got a craving to play. Serious ballers can also attend 'basketball boot-camp' group training sessions or receive private training tailored to their needs."
Jordan Meinster, President and Founder of PickUp USA, says, "It's truly an honor to have PickUp USA in Entrepreneur Magazine. We've worked hard over the last 5 years building our brand, and we're thrilled with the initial results of our franchise program."
Since launching their franchise program in May, PickUp USA has received hundreds of inquiries from prospective franchise owners, and they have awarded franchises in multiple states, with new locations projected to open in early 2017. In addition, PickUp USA has confirmed that they will be announcing the addition of several new locations before the end of 2016.
"We're excited," says Gary Mazakian, PickUp USA's Senior Franchise Support Specialist. "Working with our initial franchisees to get them ready to launch their clubs has been a great experience. We've built a polished operating model, and now we get to support individuals around the country with building a basketball-focused fitness business in their neighborhood."