Description: Microtel Inns & Suites is one of the fastest growing, all-new construction hotel franchise brands in the limited service segment, and has established a superb reputation for customer satisfaction.
Opportunities: Licenses available in all states.

Business Type: Franchise.
Minimum Investment: $750,000.
Financing Assistance: Yes, through a third party.
Training Provided: Yes.

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Microtel Inns & Suites Debuts New Prototype Suite Design

November 14, 2007

Microtel Inns & Suites, the all new-construction economy/limited service hotel chain, has unveiled an innovative new hotel suite prototype.

The design consists of four zones in a space efficient layout that creates a contemporary and comfortable environment with unexpected enhancements that guests would not ordinarily expect to find in an economy hotel. In addition to launching the concept at all new Microtel hotels worldwide, the design can be easily integrated into existing hotels, though this is not mandatory, and is available in five color-coordinated palettes to accommodate local market and owner preferences.

“Microtel’s new suite design is functional and cost efficient to build, operate and maintain, and we expect it to set a new standard for economy hotels,” said Roy E. Flora, Chief Operating Officer of US Franchise Systems, Inc., parent company of the franchisor of the Microtel brand. “We have created a contemporary and inviting space that is streamlined yet practical, and provides our guests with exceptional comfort and the great value that they have come to expect from Microtel.”

Queen-bedded single and double Microtel guestrooms will incorporate the selected color-coordinated palette to provide a consistent theme throughout the hotel. The lobby and complimentary breakfast presentation area are currently being redesigned to blend with the theme as well.

Microtel’s new suite and its four zones – with ample space to work, eat, sleep and relax – include:

1. The Café Zone – Microtel’s new signature MicroKitchen™ has been designed to accommodate a mini fridge, microwave, sink and coffee maker in a distinctive, café like setting with sleek granite or wood countertops, and comfortable bar stools.

2. The Activity Zone - Two spacious desk units, equipped with easily accessible power and data ports, form an attractive, functional workspace large enough for two users to spread out with their laptops and take advantage of Microtel’s free high-speed wireless Internet (WIFI) access. A 26” or 32” flat panel television is strategically positioned for easy viewing from multiple locations in the suite.

3. The Relaxation Zone - With a striking decorative panel that divides the seating area from the sleep area, this zone – which features a stylish, comfortable pull-out sofa and ottoman – creates an inviting and comfortable space for guests to relax, watch TV or read. They can also enjoy another Microtel amenity – free local and long distance phone calls anywhere within the continental U.S.

4. The Sleep Zone – Microtel’s signature window seat and full wall mirror join with the brand’s new DreamWell™ bed to provide a great night’s sleep. DreamWell beds include a plush pillow-top queen-sized mattress or topper and fitted bed skirt, crisp 200-thread count white piped linens with triple sheeting, down-like blanket, decorative top sheet, bed scarf and pillows.

The five new color-coordinated guestroom palettes include “Citrus,” “Cappuccino,” “Nature,” “Breeze” and “Metro.” Each presents its own distinctive look, utilizing clean lines with graphic forms and neutral, yet energetic color palettes for an altogether contemporary and inviting space.

Microtel is the first economy/limited service hotel brand to offer guests free local and long distance phone calls within the continental U.S., plus free wireless Internet (WIFI) access in all hotel rooms nationwide. For the sixth consecutive year, Microtel has been ranked highest in overall guest satisfaction among economy/limited service hotel chains in the J.D. Power and Associates 2007 North America Hotel Guest Satisfaction Index StudySM.

There are currently 316 Microtel hotels open and under construction worldwide. All hotels provide complimentary continental breakfast, and members of the MicroPass™ frequent guest program earn a free night’s stay after nine night stays at any location.

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