Image Sun Tanning Centers
Description:
Start your own successful tanning business by simply applying Image Sun’s proven operational and sales models. In a matter of months and with no industry experience, you too can operate a great business, in a $7 billion growth industry!
Opportunities:
Franchises available in all states. Master licenses available for Canada and several countries in Europe.
Business Type:
Franchise.
Minimum Investment:
$100,000.
Financing Assistance:
Yes, through a third party.
Training Provided:
Yes.
Indoor Tanning Association Launches Campaign Attacking Melanoma Hype
Experts Rethink Sun Exposure in Light of New Evidence Showing the Benefits of UV Light Outweigh Perceived Risks
April 8, 2008
The Indoor Tanning Association (ITA) has launched an aggressive nationwide campaign encouraging the public to rethink sun-tanning and criticizing dermatologists and the sunscreen and cosmetics industries for scaring Americans away from the sun.
The advertising blitz begins with a full-page print ad in The New York Times and a television ad airing in major media markets throughout the country, including Boston, New York, Washington DC, Seattle, San Francisco, Chicago, and Pittsburgh. The campaign highlights recent scientific evidence showing that exposure to ultraviolet light, whether from the sun or a tanning bed, stimulates the natural production of vitamin D – which protects against heart disease and many types of cancer. Unfortunately, 60% of Americans are now vitamin D deficient, due in part to the profit-motivated fear-mongering by dermatologists and the sunscreen and cosmetic industries. Vitamin D deficiency is particularly common in cities north of the 37th parallel, where it is impossible to get the vitamin in adequate amounts from the sun during the bleak winter months. The ITA’s campaign will focus on those cities, with commercials airing in New York, Boston, Washington D.C., Chicago, San Francisco, Seattle, and Pittsburgh. Many experts are beginning to change their opinions about sun-tanning in light of the fact that there is no compelling evidence that UV exposure causes melanoma. One prominent dermatologist, Dr. A. Bernard Ackerman -- recipient of the "Master Dermatologist Award" from the American Association of Dermatology -- has published the most comprehensive report on UV light’s non-relationship to melanoma, "The Sun and the ‘Epidemic’ of Melanoma: Myth on Myth!" “Both the sun and tanning beds have been unnecessarily demonized by special interests using junk science and scare tactics,” says Sarah Longwell, spokeswoman for the ITA. “While our campaign will be controversial, it’s time people learned the truth about sun exposure. Not only is moderate tanning completely safe, more and more it’s becoming just what the doctor ordered.” The Indoor Tanning Association represents thousands of indoor tanning manufacturers, distributors, facility owners and members from other support industries. The ITA promotes a responsible message about moderate tanning and sunburn prevention.
