As Expedia® CruiseShipCenters® – part of Expedia® Inc., the largest travel company in the world - celebrated its annual 2014 national conference aboard Norwegian Breakaway, the company once again leveraged the opportunity to raise money for breast cancer research and awareness. Through fundraising initiatives both at the corporate and franchisee levels, more than $20,000 has been raised for the cause in 2014.
Conference attendees dressed in pink from head to toe, participating in a spirited walk and workout onboard the Breakaway in support of finding a cure for breast cancer. With personal donations and pledges from family, friends and peers, as well as corporate contributions from Norwegian Cruise Line, Azamara Club Cruises and Expedia CruiseShipCenters, the onboard initiative raised $10,000.
“Our national conference is the perfect platform to host our annual walk in support of finding a cure,” said Matthew Eichhorst, president of Expedia CruiseShipCenters. “So many of our franchise partners, vacation consultants, corporate staff and supplier partners have been affected by this disease that this event brings us all together each year to support this worthy cause in a fun, meaningful way.”
Expedia CruiseShipCenters supports its charity of choice year-round through various initiatives:
- Cruise for the Cure: Organized by Expedia CruiseShipCenters' franchise partner, Barry Foot, this annual initiative donates a portion of each stateroom booked directly to breast cancer research and awareness. Next year’s cruise will be held aboard Royal Caribbean International’s Adventure of the Seas® in March 2015.
- Dress for the Cause: Expedia CruiseShipCenters across North America dress in all pink, holding local fundraisers for the annual Dress for the Cause event.
- Local initiatives: Expedia CruiseShipCenters’ network of more than 180 franchise locations has embraced this particular cause across North America. Locally, fundraising efforts include silent auctions, direct donations and restaurant fundraisers in their communities.
The company’s 2014 national conference theme, “Bigger, Better, Stronger, Together,” applies not only to the benefits of building a successful North American franchise network, but also to the impact the organization can have on causes like this as it continues to grow in size.
The leading travel franchise is expanding rapidly across North America, with plans to add an additional 150 retail locations over the next three years.
Named a fast-growing franchise by MSN Money, Expedia CruiseShipCenters provides exceptional value and expert advice for travelers booking cruises and vacations through its network of 180 franchise locations. As part of Expedia, Inc., the company’s 4,000 vacation consultants have been navigating spectacular vacation experiences for customers across North America for more than 25 years.
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