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Franchise Cost & Fees

Date of Incorporation: 1987
Franchising Since: 1987
Headquarters: Stockholm, Sweden
Country of Origin: Sweden

Franchise Offer: There are four different roles in the Husse franchise system:
1. Master Franchisee
2. Franchisee
3. Distributor
4. Affiliate

Master Franchisees obtain complete and exclusive rights to use the Husse trademark and product range in a market that Husse agrees on. Master Franchisees create a network of Franchisees, Distributors and Affiliates and sell them the Husse rights.

Franchisees pick up their orders from the Master Franchisee warehouse for further distribution and are responsible for their own stock. The Franchisees, Distributors and Affiliates operate under different conditions and with different margins.

Training and Assistance: Husse provides franchisees with training and give them the essential tools so they can prepare the training for their Franchisees. Husse also assists franchisees in the training for their Franchisees if they wish so. The training covers the following topics:
1. Sales techniques and marketing
2. Knowledge about the products
3. How to administrate the website and the intranet system
4. Nutrition training

Territory: An average size for a Master Franchisee area is around 10,000,000 in population. Franchisees are usually responsible for an area of 20,000 dogs and cats. In smaller countries the Husse Master Franchisee is usually responsible for the entire national market, while in bigger countries the Master Franchisee covers a regional market of around 10,000,000 in population. Unit franchisees have rights to the Husse brand and product range for their local area.

Obligations and Restrictions: It is the franchisee’s responsibility as a Master Franchisee to establish a small sales and administration office. This office should be also used as a showroom and needs to have Husse colors and Husse products.

Minimum Cash Required: $15,000 for unit franchises; $100,000 for master franchises.

The above information has been compiled from online sources.

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