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Apricot Lane Boutique Franchise Cost & Fees

Date of Incorporation: 1996
Franchising Since: 2004
Headquarters: Vacaville, California

Business Description: The name of the franchisor is Country Visions, Inc. The franchise is for a retail specialty store selling, fashion apparel and accessories, bath and body products, gifts, wall decor and other merchandise under the mark “Apricot Lane.”

Franchise Offer: Country Visions offers franchises for the establishment, development and operation of retail facilities called Apricot Lane Stores that sell fashion apparel and accessories, bath and body products, decor, gifts, candles, and jewelry.

Financial Assistance: Country Visions does not offer direct or indirect financing. Country Visions does not guarantee your note, lease or obligation.

Training and Assistance: The training program consists of three phases. The first is the home study program, which must be completed by all new franchisees before the second phase of training. For start-up franchisees, the second phase of the training held at Country Visions corporate offices or at a designated facility, will start within three months before opening and must be completed at least 30 days before the Franchised Business Opening. The third phase is a 30, 60, 90 and 20 day follow up training after the store has opened. Country Visions may provide and may require that previously-trained and experienced franchisees and/or their managers or employees attend and successfully complete continuing education training programs or seminars to be conducted at corporate headquarters or at another location as Country Visions may determine. Franchisees and/or their manager may attend national conventions at such times and locations as determined by Country Visions.

Territory: The franchisee will have the right to operate the Apricot Lane Store at a specific location within the Protected Area described in the Franchise Agreement. The Protected Area is defined as follows: (1) if the location is inside an enclosed mall, the Protected Area is limited to the mall property; (2) for all other locations that are part of a larger facility, the Protected Area is limited to the shopping center, entertainment complex, tourist attraction (e.g., amusement park, museum, etc.) or other facility in which the site is located. The Protected Area is only protected to the extent that neither Country Visions nor any affiliate will locate either a company-owned or franchised Apricot Lane within the Protected Area during the term of the Franchise Agreement. Franchisees will not receive an exclusive territory.

Term of Agreement and Renewal: The length of the initial franchise term is 10 years beginning on the first day of the lease term for the premises. If the franchisee is in good standing, the franchisee can renew for two additional successive terms of five years each.

Obligations and Restrictions: The Franchised Business must at all times be under the franchisee’s on-premises management and supervision except where delegation of this duty to a manager is permitted. Country Visions has the right to add to or otherwise modify the required purchases and vendor lists at its discretion. The franchisee must maintain an inventory reasonably adequate to meet the needs of customers. Country Visions has the right to require the franchisee to carry a minimum dollar amount of merchandise.

Estimated Number of Units: 75

Investment Tables:
Initial Investment
Name of Fee Low High
Initial Franchise Fee $15,000 $29,500
Site Selection Analytics $1,550 $3,500
Real Estate/1st Month Rent $0 $10,000
Deposits (Lessor, Utilities, Providers) $0 $5,000
Store Designer/Architect $1,750 $8,000
Construction Management $0 $2,000
Plan Review Fee $0 $1,500
Construction/Leasehold Improvements $0 $140,000
Center Construction Fees & Demolition $0 $2,000
Construction Consulting Fee $0 $1,500
Cash Wrap $500 $9,000
Flooring & Installation $1,000 $10,000
Display Fixture Package, Bags and Boxes $4,000 $15,000
Computer & Software $11,000 $15,000
Initial Inventory $40,000 $65,000
Insurance Deposit $0 $1,000
Exterior Signs $500 $8,000
Expenses While Training $2,000 $3,000
Grand Opening, Pre- and Post-Opening Advertising and Public Relations $10,000 $12,000
On-Site Store Opening and Visual Merchandising $1,500 $4,000
Initial Store Marketing & POP Package $1,500 $1,800
Office Equipment, Furniture & Supplies $1,000 $2,500
Lease Negotiations $800 $7,000
In Store Music/Video System $3,000 $6,000
Professional Fees $500 $1,000
Additional Funds - 3 months $20,000 $40,000
TOTAL ESTIMATED INITIAL INVESTMENT (for first store) $130,300 $404,800
Other Fees
Type of Fee Amount
Royalty Payments 5.5% of Gross Revenues.
Option Fee $10,000
Advertising and Development Fund 1% of Gross Revenues.
Advertising Coverage Area (ACA) Payments Franchisee’s share of the advertising expense for the ACA not to exceed $4,000 a year.
Outside Service Fee $1,000
Late Fees $5 per day for each day the Royalty or other payment or report is late.
Finance Charge Lower of 18% or highest legal rate for open account business credit accrued from due date.
Transfer Fee $15,000
Field Visits Cover the franchisor’s travel expenses only.
Relocation Reasonable costs incurred by franchisor.
Audit Cost of an inspection or audit.
Insurance Premiums for required insurance and franchisor’s costs and expenses.
Indemnification Cost of defending and indemnifying Country Visions if claims are made against the franchisor because of the franchisee’s franchised operations.
Liquidated Damages Varies based on unexpired term of the franchisee’s franchise agreement. Maximum is amount equal to prior 36 months of Royalty payments.

The above information has been taken from the FDD of Apricot Lane. Year of FDD: 2016

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