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Wild Birds Franchise Cost & Fees

Date Incorporation: 1983

Franchising Since:  1989

Headquarters: Indiana

Description: Wild Birds operates retail stores that sell birdfeeders, birdseed and nature-related gifts. The retail store offers a retail experience that helps customers enjoy wild birds and increases their enjoyment of nature by providing advice, top quality products, and a pleasant shopping experience.

Franchise Offer: The franchisee will be granted the right to operate a Wild Birds Unlimited retail store. The franchisee and store staff need to be bird feeding hobbyists and nature enthusiasts, thoroughly trained in the hobby of backyard bird feeding.

Financial Assistance: Except as outlined below, the franchisor does not offer direct or indirect financing. For an existing franchisee purchasing an additional franchise, the franchisee may pay $5,000 of the Initial Franchise Fee for the new location in ten monthly payments of $500, beginning in the second month of operating the additional store.

Training and Assistance: The franchisee and designated manager must attend the initial training program at the training facility in Carmel, Indiana. There is a $2,000 training fee.

Territory: The franchisee will be granted an exclusive territory.

Term of Agreement and Renewal: The length of the franchise term is10 years, with an option for renew for additional 5 year terms.

Obligations and Restrictions: The franchise store must at all times be under the control and supervision of the franchisee or a designated manager who has successfully completed the new store training program.

Total Number of Units: 272 outlets.

Investment Tables:

Initial Investment:

Expenditures  Low   High  
 Initial Franchise Fee  $18,000 (new franchises) or $9,000 (existing franchises)   $18,000 (new franchises) or $9,000 (existing franchises)
 Training  $2,000 (new franchises or existing franchises)   $2,000 (new franchises or existing franchises) 
 Travel, Meals, Lodging   $1,400   $3,400
 Lease Deposit   $2,500    $4,500
 First Month's Rent  $2,500  $4,500
 Leasehold Improvements  $7,840  $21,359
 Insurance (first quarter)  $100  $504
 Legal/Accounting  $500   $2,000
 Office Equipment  $7,881   $8,160
 Signs  $1,187   $7,964
 Advertising   $4,960  $6,871
 Retail Fixtures  $12,871   $13,521
 Opening Inventory   $16,644   $20,580
 Gift Card Fee   $148   $148
 Misc. Expenses  $3,834   $7,694
Additional Funds for first-3 months  $5,000   $15,000
 Total Opening Expenses  $87,365   $124,719

Ongoing fees:

 Name of Fee Amount  
 Royalty  4% of your Store's gross sales
 Local Advertising   A minimum of 2% of your Store's gross sales
 Regional/Local Advertising Cooperative  Maximum of 2% of your Store's gross sales
 Advertising Fund   0.5% of your Store's gross sales, up to $2,500 maximum per year
 Assignment   10% of the then-current Initial Franchise Fee,plus the then-current training fee
 Court costs and attorneys' fees  Will vary under circumstances
 Audit   Cost of Audit
 Indemnification   Will vary under circumstances
 Relocation of Store   A per diem fee to assist you in site location; our out-of-pocket costs of assisting you
 Late Payment Charges   Late fee of $35 plus interest at an annual rate of 2% in excess of Prime Rate
 Annual Point of Sale Fee  Annual fee of $395 for single register users. Annual fee of $595 for multiple register users
 Gift Card Fee and Related Service Fees  $148 which includes a franchisor administration fee of $0.05 to $0.50 per gift card sold.
 Daily Savings Club® Customer Loyalty Program    Varied expenditures for ongoing purchases of DSC Cards and customer applications, ranging from approximately $0 to $100 per month.
 Shopatron – Internet Store Fees Transaction Fee equal to 2% to 6% of the retail price per order fulfilled
Payment Processing Fee equal to 2.99% to 3.99% of retail price per order fulfilled;
Shipment Fee of $0.50 per order fulfilled

Date of FDD:

The above information has been taken from the UFOC/FDD of Wild Birds
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