Wild Birds Franchise Cost & Fees
Date Incorporation: 1983
Franchising Since: 1989
Description: Wild Birds operates retail stores that sell birdfeeders, birdseed and nature-related gifts. The retail store offers a retail experience that helps customers enjoy wild birds and increases their enjoyment of nature by providing advice, top quality products, and a pleasant shopping experience.
Franchise Offer: The franchisee will be granted the right to operate a Wild Birds Unlimited retail store. The franchisee and store staff need to be bird feeding hobbyists and nature enthusiasts, thoroughly trained in the hobby of backyard bird feeding.
Financial Assistance: Except as outlined below, the franchisor does not offer direct or indirect financing. For an existing franchisee purchasing an additional franchise, the franchisee may pay $5,000 of the Initial Franchise Fee for the new location in ten monthly payments of $500, beginning in the second month of operating the additional store.
Training and Assistance: The franchisee and designated manager must attend the initial training program at the training facility in Carmel, Indiana. There is a $2,000 training fee.
Territory: The franchisee will be granted an exclusive territory.
Term of Agreement and Renewal: The length of the franchise term is10 years, with an option for renew for additional 5 year terms.
Obligations and Restrictions: The franchise store must at all times be under the control and supervision of the franchisee or a designated manager who has successfully completed the new store training program.
Total Number of Units: 272 outlets.
|Initial Franchise Fee||$18,000 (new franchises) or $9,000 (existing franchises)||$18,000 (new franchises) or $9,000 (existing franchises)|
|Training||$2,000 (new franchises or existing franchises)||$2,000 (new franchises or existing franchises)|
|Travel, Meals, Lodging||$1,400||$3,400|
|First Month's Rent||$2,500||$4,500|
|Insurance (first quarter)||$100||$504|
|Gift Card Fee||$148||$148|
|Additional Funds for first-3 months||$5,000||$15,000|
|Total Opening Expenses||$87,365||$124,719|
|Name of Fee Amount|
|Royalty||4% of your Store's gross sales|
|Local Advertising||A minimum of 2% of your Store's gross sales|
|Regional/Local Advertising Cooperative||Maximum of 2% of your Store's gross sales|
|Advertising Fund||0.5% of your Store's gross sales, up to $2,500 maximum per year|
|Assignment||10% of the then-current Initial Franchise Fee,plus the then-current training fee|
|Court costs and attorneys' fees||Will vary under circumstances|
|Audit||Cost of Audit|
|Indemnification||Will vary under circumstances|
|Relocation of Store||A per diem fee to assist you in site location; our out-of-pocket costs of assisting you|
|Late Payment Charges||Late fee of $35 plus interest at an annual rate of 2% in excess of Prime Rate|
|Annual Point of Sale Fee||Annual fee of $395 for single register users. Annual fee of $595 for multiple register users|
|Gift Card Fee and Related Service Fees||$148 which includes a franchisor administration fee of $0.05 to $0.50 per gift card sold.|
|Daily Savings Club® Customer Loyalty Program||Varied expenditures for ongoing purchases of DSC Cards and customer applications, ranging from approximately $0 to $100 per month.|
|Shopatron – Internet Store Fees||Transaction Fee equal to 2% to 6% of the retail price per order fulfilled
Payment Processing Fee equal to 2.99% to 3.99% of retail price per order fulfilled;
Shipment Fee of $0.50 per order fulfilled
Date of FDD: 2009
The above information has been taken from the UFOC/FDD of Wild Birds
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