AIS Media Internet Consultancy Business Opportunity

Tapping the Huge Hispanic Market in the United States

In his Internet business, Rick Caraballo of Coral Springs, Florida combines his expertise in the Hispanic market with the most advanced Internet technologies to help businesses reach this ever-growing market online.

Approximately one in every seven people living in the United States today is of Hispanic origin, and this number is expected to increase to one in every five by 2012. This segment’s explosive growth is not being ignored by US businesses who spent 33% more in 2005 than in 2004 on Hispanic marketing efforts as they were scrambling to get their share of the estimated $700 billion dollar purchasing power of this once ignored market. While the use of the Internet to market to the Hispanic community has been relatively low, this is certain to change as businesses begin to realize the opportunity that this increasingly Internet savvy market presents.

Businesses adopting the Internet as a means to market to the Hispanic population will learn that oftentimes, outsourcing these activities will mean the difference between success and failure. Rick Caraballo, a seasoned Hispanic marketing expert, stated, “Above all, you have to know who you are targeting, and it takes a lot of experience to truly understand the diversity and idiosyncrasies of such a heterogeneous market. With more businesses interested in reaching the Hispanic population through the Internet, companies that can provide this understanding and the tools necessary to establish and market the actual Internet presence will be in high demand.”

Rick saw this demand as an excellent opportunity to act on his lifelong dream and open his own business, which he named Avance Web Marketing. (The word “Avance” means “to advance,” and this is his value proposition to his clients.) Rick knew his unmatched knowledge of the Hispanic market would be valuable to small and medium sized businesses in the South Florida region. After receiving his MBA in marketing, he had spent 20 years working with Fortune 500 companies and other organizations on their Hispanic marketing efforts, which provided him with a wealth of knowledge and understanding of their trends and behaviors.

In order for Avance Web Marketing to provide businesses with a “one-stop-shop” for all of their Internet related needs, Rick established a partnership with AIS Media, a leading provider of a wide range of Internet services including professional website design, mission critical web hosting, custom database development, ebusiness consulting, Internet marketing, application development, and ecommerce capabilities. Rick is confident that the partnership with AIS Media will enable Avance Web Marketing to become an invaluable partner to companies in South Florida wanting to expand their operations by targeting the Hispanic market. He stated, “AIS Media gives me access to state-of-the-art technologies without having to bring it all inhouse. Combining this with my knowledge of the Hispanic market seemed like the right way to go, and I’m certain my clients would agree.”

Avance Web Marketing, located in Coral Springs, Florida, partners with AIS Media to provide a wide range of professional online solutions. Rick Caraballo, owner of Avance Web Marketing. takes a consultative approach with clients that enables him to formulate an ideal solution by combining the most appropriate Internet technologies based on each client’s individual needs. Avance Web Marketing is a registered AIS Media eBusiness Solutions Provider (eBSP®) and operates under license by AIS Media Inc. AIS Media is a world leader in providing Internet solutions and an exclusive eBSP® licensor.

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