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Description: British Swim School's business model allows you to avoid the stress and cost involved in commercial pool construction by utilizing the plethora of “empty” pools across the country. Run your swim school/s in the demographic area of your choice. Opportunities: Franchise opportunities available throughout the United States. Business Type: Franchise. Minimum Cash Required: $80,000. Financing Assistance: Yes, through a third party. Training Provided: Yes.


British Swim School Franchise Owner Bonnie Alcid Testimonial Video

British Swim School Franchise Owner Bonnie Alcid Testimonial Video

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Interview with Rita Goldberg: Founder of British Swim School

Rita GoldbergBritish Swim School is a franchise dedicated to providing an opportunity for children to learn how to swim, no matter what age. The classes taught at British Swim School locations have been proven to prevent child drowning and make swimming a fun and enjoyable experience for kids all over the country. Dive in as a British Swim School owner and you can bring these revolutionary water survival methods to your area. 

In this Success Story Interview, we hear from British Swim School Founder Rita Goldberg. Knowing that in the USA, accidental drownings are the #1 cause of death for children under the age of five, Rita has spent over 30 years developing unique teaching methods that save children's lives. Read on to learn more about the British Swim School franchise opportunity.

Can you tell us a little about the history of British Swim School and the part you play in the franchise?

My name is Rita Goldberg and I am the founder of British Swim School. I started British Swim School in 1981 when I left the education world and set out to open one of the first private swim schools in England. I developed unique new methods of teaching infant survival skills, which I eventually brought to America. I went on to open four indoor locations, purpose built, I began to expand into two other states, but then discovered the world of franchising. This has helped me make swimming careers available for those who loved Aquatics as well as those who wanted to own a purposeful and meaningful business. Over the years I have grown wise enough to know what I can do best, which is encouraging the growth, promoting my vision and being the face of British Swim School. I employ the very best to do everything else.

Why should prospective franchisees be excited about a British Swim School franchise?

It is very rare in the business world, that you can open a franchise which offers the opportunity not only to do extremely well financially but to save lives as well! We are a fun business in a relatively new industry, that also has great community outreach. The future for our franchise owners is very bright indeed!

What does the training look like for a British Swim School franchise owner?

Intense! We want our franchise owners to know every aspect of our business. We want them to leave the training fully equipped to start, grow and prosper. We are very detail oriented in our training but our follow-up and support is terrific as well.

Are there specific demographics a British Swim School franchise is best suited for?

We choose our demographics very carefully! Our Franchise Owners are awarded a demographic area of their choice in which there is 20-25,000 children under the age of 9, in a medium to high-income bracket, which usually consists of 2-6 pools within at least 2 or more zip codes region.

British Swim School Franchise

Tell us about the day-to-day experiences franchisees can expect while running a British Swim School franchise.

A typical day is often not typical! In the beginning our franchise owners spend 100% of their time managing all facets of the business. For the first 12 months, we require all owners to be owner-operator. It takes this amount of time to really understand the business and build the appropriate team. After 12 months, some of the franchise owners can consider becoming semi absentee, having a manager run the teams at each location.

What are some trends to keep an eye out for within your industry segment?

Mostly, keeping up with the way parents learn about activities for the children. Using all forms of digital and internet marketing, booking online and using our apps. Technology is important in our industry, although we are fortunate that it cannot replace swimming tuition itself!

What are the most important traits British Swim School looks for in prospective franchisees?

Passion, personality, and perseverance! This franchise is a full-time consuming business to own and we want the people who really want to be here. The people who will work hard, yet have fun while they are doing it, are usually the most successful. We also want prospects to have a millionaire mind-set, as we know that those are the best people to grow any business.

British Swim School Franchise

How long does the startup process typically take?

From signing the contract to opening the first school can take as little as three months. Obviously there is no certainty, but once their first pool contract is signed then it should be relatively quick to launch.

What’s the biggest mistake you see from your incoming franchisees? How can it be avoided?

There are two main mistakes that our franchise owners may make. Number one is misjudging the amount of money needed to launch, especially in the marketing budget. The second is that while this is definitely a fun business, it absolutely requires full time attention and work, especially in the initial early stages.

What’s next for British Swim School in terms of expansion?

I had never expected to grow to the level that we have grown to in this last three years with 50+ franchise owners who teach water accident survival skills and swim lessons in 110+ pools across 15 states! We are thrilled and excited as we look forward to our continued growth across the nation.

Is there anything else you would like to add?

British Swim School has doubled in size in the last 3 years with 70+ franchise territories sold and over 110 pools across the US. Our business model is extremely attractive because there are NO build-out costs, so you can develop a multi-pool empire with minimal capital investment! Our ideal candidate is passionate about impacting their communities and saving lives, building and managing a team, business savvy, positive, outgoing, hardworking and driven to succeed.


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