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Description: A child care education franchise that puts you in partnership with a leader of more than 30 years standing. Opportunities: Single and multi-unit franchises available throughout the United States. Business Type: Franchise. Minimum Cash Required: $200,000. Financing Assistance: Yes, through a third party. Training Provided: Yes. SBA-Approved: Yes.


David Willis: Investing in the Future

David Willis: Investing in the Future

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A dearth of good quality child care facilities in their area spurred the Schmidt family to start their own!

Following the birth of their daughter Bill and Marina Schmidt began looking for quality child care in their area, which turned out to be more difficult to find than they had anticipated.

Background: As a vice president of human resources for a Fortune 500 company, with a Master’s degree in early childhood education, Marina became burnt out in the corporate world and saw this as an opportunity to use her skills in an educational arena. For Bill, a manufacturing engineer, opening a Kiddie Academy location meant bringing a much-needed service to the area. The Schmidts were looking at child care franchise options for a little over a year before they decided upon Kiddie Academy. They found Kiddie Academy’s dedication to education and warm, welcoming approach to be the perfect combination.

Success in the community: Bill and Marina opened their Kiddie Academy franchise on March 31, 2008 at 4225 Concept Court, Bradenton, Florida. The Schmidts have a passion for the business and believe wholeheartedly in the idea that “community begins here.” With their dedication to superior customer service, commitment to education and focus on creating a warm, nurturing environment, the Schmidts have shown local families why Kiddie Academy stands apart from their competitors.

Goals: Coming from the human resources field, having excellent customer service has always been a goal for Marina. Developing a staff that can provide the level of service the families deserve is important. They host new hire orientations, service trainings and monthly staff meetings which include role playing. Both Marina and Bill continue to look for ways to go above and beyond for the families they serve, including help with resumes or locating jobs in the area.

Challenges: Like many new business owners, the Schmidts faced challenges. At the time of their opening, the economic market conditions were the worst in many years. Homes throughout Florida and the rest of the country were being foreclosed on and unemployment rates were at an all-time high. Nevertheless, the Schmidts persevered - benefitting from an abundant work force, the fact that many previous stay-at-home moms were re-entering the workforce, and a supportive franchisor with a proven business model. Despite the early challenges, the Schmidts have become extremely successful.

Results: The couple’s passion and attention to customer service and community outreach has earned them a stellar reputation in the area, along with tremendous community and parental support. They have received an overwhelming amount of positive feedback that has complimented their passion, service and program. The Schmidts' focus on grassroots marketing and initiatives, including events such as book readings, parent date nights and local partnerships have helped them achieve the success they are enjoying today.

If you are interested in the possibility of franchise partnership with Kiddie Academy, please submit the form below and you will be contacted.


Find out more about Kiddie Academy® by submitting the form below.


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