Description: Open your doors to a built-in customer base on day 1. At Maaco we are proud of the fact that our franchisees average some of the highest sales volumes of any national automotive retail franchise company. Opportunities: Franchise opportunities available in all states except: NC, GA. Business Type: Franchise. Minimum Cash Required: $140,000. Financing Assistance: Yes, through a third party. Training Provided: Yes. SBA-Approved: Yes.
We offer a 50% discount on the royalty rebates for first six months for qualified veterans with a DD214 (honorable discharge).
New Maaco owner finds down economy plays right into his hand
For almost 20 years, Peter Capdevielle ran his own independent body shop, experiencing the highs and lows that any longtime business owner grows accustomed to. But ever since converting to a Maaco he has seen a more consistent workflow and has expanded his customer base, mainly due to the down economy.
“Before, we could do complete paint jobs but they were a lot more expensive,” says Capdevielle. “Now we can provide inexpensive paint jobs. We still do the same quality collision work and insurance referrals but, with the economy as tough as it is, if all the customer wants to spend on a paint job is $400, we can do that.” Thanks to Maaco’s existing name recognition, Capdevielle’s overall business volume has improved dramatically.
“More people are coming in because they know the Maaco name well,” says Capdevielle. But the expanded advertising he can now take advantage of as a member of the Maaco network gives him even more exposure.
“When they see the ad, they let us know it,” he says. “And then when they see there’s a Maaco in Lake Forest and they live close by, they know they don’t have to go too far.”
Capdevielle’s advertising power and reach is greater now than when he was an independent because all Maaco franchisees pool their money together for the same purpose. On top of that, he can spend whatever he wants out of his own pocket to spread the message about his store. So far, all of his customers from his previous shop have followed him to Maaco. The average job price is roughly $900, and Capdevielle’s goal is to increase sales by 50 percent this year. He expects to do more insurance work as the Maaco corporate team communicates to insurance companies the benefits of partnering with Maaco.
“Eventually insurers will come along because Maaco used to be only paint and now they’re more into collision,” says Capdeveille. “Insurers, of course, want to save money, so eventually we’re going to get even more insurance work than we currently do, which will be great for business.”
With the increased sales volume, name recognition, expanded customer base and Maaco’s level of involvement in helping him run his business, including sending trainers to his shop at the drop of a hat, Capdeveille sees himself owning more Maaco stores in the future.
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