Marriott International Franchise Cost & Fees

Date of Incorporation: 1967

Franchising Since: 1967

Headquarters: Bethesda, Maryland

Business Description: Marriott International is a worldwide operator and franchisor of hotels and related lodging facilities. Marriott International was formed in 1992 when Marriott Corporation split into two companies, Marriott International and Host Marriott Corporation. Operations are grouped into the following five business segments: (1) North American Full-Service Lodging Segment: Marriott Hotels & Resorts, JW Marriott, Renaissance Hotels, Autograph Collection; (2) North American Limited-Service Lodging Segment: Courtyard by Marriott (Courtyard), Fairfield Inn & Suites by Marriott (Fairfield Inn & Suites), SpringHill Suites by Marriott (SpringHill Suites), Residence Inn by Marriott (Residence Inn), TownePlace Suites by Marriott (TownePlace Suites), Marriott ExecuStay; (3) International Lodging Segment: Marriott Hotels & Resorts, JW Marriott, Renaissance Hotels, Courtyard by Marriott, Fairfield Inn & Suites by Marriott, Residence Inn by Marriott, Marriott Executive Apartments; (4)Timeshare Segment: Marriott Vacation Club, The Ritz-Carlton Destination Club, The Ritz-Carlton Residences, Grand Residences by Marriott; and the (5) Luxury Lodging Segment: The Ritz-Carlton, Bulgari Hotels & Resorts, EDITION.

Franchise Offer: Marriott International offers franchising programs that permit the use of many of their lodging brand names and systems by other hotel owners and operators. Under these programs, Marriott International generally receives an initial application fee and continuing royalty fees, which typically range from four percent to six percent of room revenues for all brands, plus two percent to three percent of food and beverage revenues for certain full-service hotels. In addition, franchisees contribute to the national marketing and advertising programs and pay fees for use of Marriott International’s centralized reservation systems.

Training and Assistance: Marriott International uses a variety of cutting-edge interactive training programs, including on-property and off-site classes, comprehensive written materials and manuals, self-paced individualized courses, videos and CD-ROMs, and online learning tools.

Obligations and Restrictions: Marriott International recommends that a prospective franchisee meet the following criteria:

• Extensive owner and operations experience in the lodging industry or other complex service-oriented business with a proven track record.
• At least three mid-price brand name hotels in your lodging portfolio.
• Regional management organization that is operated above the property level.
• Real estate net worth of at least $5 million.
• Culture of excellence and customer satisfaction, shared values, and strong associate engagement.

Total Number of Units: Marriott International has over 3,500 locations in approximately 70 countries.

The above information has been compiled from the online sources of Marriott International.

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