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Description: Anytime Fitness, the world leader in the 24/7 fitness market, provides a convenient and affordable recurring-revenue business model. Our resources and support enable you to enjoy the freedom of a healthy work/life balance. Opportunities: Franchises available throughout the US and worldwide. Master licenses available in Quebec and in all countries except the US and Canada. Business Type: Franchise. Minimum Cash Required: $80,000. Financing Assistance: Yes, through a third party. Training Provided: Yes. SBA-Approved: Yes.


Qualified military veterans receive a discount of 13% to 20% on the initial franchise fee.

Anytime Fitness President Discusses Convenience & Ideal Fitness Franchisee

Founded in 2002, Dave Mortensen serves as Co-Founder and President of Anytime Fitness, the top low cost fitness franchise that reaches numerous countries and territories around the world. At the latest 2013 IFA Convention, Franchise Direct discusses some of the primary aspects of this successful franchise with Dave and the real formula for franchisee success.

When asked what qualities prospective Anytime Fitness franchisees typically have:

“A lot of people ask, “Is there a certain recipe?” and there really is no recipe. The real recipe is for someone to have a true care for the person next to him. You know, we want someone that’s a soul searcher, that’s really looking to change lives and if they really care about the individual, the rest works itself out.”

“We have all different types of aptitudes being successful inside the Anytime Fitness brand. Really, what they need, again, is that care for an individual, someone who really wants to help others on their journey for fitness.”

Through the design of a fitness concept that serves each member with state of the art access and security systems, members can exercise when the club isn’t staffed, with security and convenience as priorities. The ability to thus empower members to govern their own exercise routine is heightened. Anytime really means anytime, with clubs available to members every hour of every day.

The focus of the concept that has fueled the success of this now over 10 years running franchise is providing a fitness system that makes sense for customers and that works well for entrepreneurial spirited franchise partners. United States, Canada, Australia, New Zealand, Mexico, Japan, United Kingdom, and the Netherlands all offer individual unit franchises. Beyond these countries, in select markets and circumstances, individual unit franchises are possible and a primary focus on master franchise expansion in many other global territories fuels the growth of this popular fitness franchise.


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