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Edwards Global Services CEO Shares Global Expansion Tips with Franchise Direct

Focused on helping franchise businesses succeed in select global markets, Edwards Global Services connects U.S. franchises with alternative markets and ensures that expansion remains profitable. William Edwards, CEO of Edwards Global and Franchise Direct meet to discuss some of the critical aspects of expansion that franchises must consider.

William shares some of his experiences related to international expansion in the franchising world with Franchise Direct, including his master franchisee and franchisor experience working around the globe for decades. These years of experience bringing franchise businesses to international markets allows William to share specific tips that franchise industry professionals can consider if looking for alternative investment opportunities.

His take on franchising and its compatibility with global expansion:
“Franchising is basically a business in a box. No matter whether its education, food and beverage services, or retail, it’s a way of doing business. It’s a systematic approach to doing business. If you do A, B, C, and D, you’ll get this result. So really what we’re doing is we’re exporting a business system.”

“So franchising is extraordinarily conducive to going global and now our government has finally realized that franchising internationally is really an export.”
William’s newest project, though in action for over ten years now, is offering Edwards Global international expansion services to U.S. franchises looking to step abroad. With market exploration to sustain profitability an increasingly common tactic that many franchise systems employ to work with economic trends, Edwards Global Services offers valuable information and direction for expansion minded entrepreneurs.

One trend mentioned by William that is currently impacting how the franchise industry expands and operates is greater interest in multiunit franchising. This serves to propel expansion under the direction of larger umbrella companies with a larger breadth of ownership encompassing a greater range, both within the U.S. and beyond.

Top key considerations William shares that franchisors must make before going global?

  • Funding the operation, including the real vs. simply imagined costs involved
  • Understanding the legal aspects of the move in full, to protect any investments and brand integrity
  • Learning how to globally expand gradually with a focus on quality rather than simply on quantity

 

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