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Franchisors Speak About VetFran Program at the 2013 IFA Convention in Las Vegas

The benefits for military servicemen and women entering the franchise industry are unique, and particularly highlight the focus that many major franchise industry systems place on incentivizing their programs for veterans. So what makes franchising great for veterans and what makes veterans particularly compatible with the franchise industry?


Featured in the video, Ralph Yarusso of Grease Monkey, who served in the Air Force, mentions his experience both in the military and in franchising, with the former having greatly influenced his success in the latter. Leadership and management skills improved the rapport he had with his team while managing 15 franchise locations over his career as a franchisee, which he largely considers a result of military service.


Veterans are particularly known for their dedication to the franchise system as they arrive with a highly desirable set of skills and self-discipline. David Messenger of AmeriSpec Home Inspection expands on the “great work ethic” of veterans while Dave Mortensen of Anytime Fitness says “they’ve been trained so well and their niche to be able to come into the franchise industry works out perfect because they follow the model better than most.”


One striking benefit for veterans entering franchising is the marked discount on the initial franchise fee, either a percentage off the total fee or a complete waiver in some cases. Discounts like this benefit many incoming franchisees, whether former or currently active military, and mark the interest franchisors have not only in acquiring veterans as valued franchisees but in expressing gratitude for their life’s work.


Whether mentorship benefits, discounts, or additional services tailored to meet the needs of veterans entering a new career in franchising, the wider franchise industry has embraced the VetFran program.


Initially founded by Don Dwyer after the Gulf War, the program has seen increased exposure in recent years as the Internet has streamlined communication and marketing efforts of the program through the IFA and various franchisors.


Find out more about the benefits of franchising for military professionals through Franchise Direct’s Military Information Center, specifically designed to answer questions and guide interested potential veteran franchisees toward the right franchise operation to suit their needs and goals.

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