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Interview with Dina Dwyer-Owens

Interviewed by the Franchise Direct team during the 53rd Annual Convention in Las Vegas at the MGM Grand is Dina Dwyer-Owens, Chairwoman & CEO of The Dwyer Group, offering her views on the state of the overall industry and specific aspects of operation through valuable services and programs.

Dina’s perception of the U.S. franchise industry at present remains optimistic. Even with current slower growth, Dina comments that the industry is still “outgrowing other private sector businesses.”


Noteworthy trends that franchisees should be aware of? Social media and how it relates to marketing as an integral part of franchisor preparedness for the benefit of entire franchise systems is on her mind as a critical part of training programs.
Her advice to franchisees researching a career in franchising is straightforward. Follow your passion, be clear about what you are passionate about, and aim to pursue franchise systems that are aligned with these passions. “Find the right franchise fit for YOU.”

Covering how franchisees are supported by The Dwyer Group through its various service industry franchises as well as the role that the IFA played in the company’s success through membership, including Dina’s personal experience going back many years with the IFA, reveals the multi-faceted benefits on all sides.

The IFA nurtures and sustains franchisors and The Dwyer Group is thus able to pass on valuable services to franchisees as a result of this excellent support system.
Ultimately The Dwyer Group aims to support franchisees with the task of “creating something that is a legacy that they can then sell at the end of the day.”

Some of the significant programs that Dina is a part of involve encouraging veterans and women in franchising.

“The founder of The Dwyer Group, who happens to be my father, Don Dwyer, founded the VetFran program after the Gulf War in the early 90s. He was an army veteran and he believed that those of us in franchising should be doing something to say thanks to the men and women of the military who protected our free enterprise system and help them live the American dream.”

530 franchisors are currently part of the VetFran program and over 4,000 veterans have joined the franchise industry as a result of the benefits of this innovative program.

“Franchising is absolutely conducive to the needs of women.” Dina goes on to elaborate on the role that women play in franchising across numerous industries and why women are valuable as franchise professionals as well as commenting on specific programs that are set to support women entering franchising.

“The future looks bright for The Dwyer Group. We have seven brands today and we will continue to grow those brands by helping our franchisees build successful businesses and then we are also looking to acquire other like businesses.” These like businesses involve household needs industries such as cleaning services, pest control, moving services, pool services, and much more.

“We are in the business of helping people have a better quality of life, we just happen to use franchising as a vehicle to do that and that’s a pretty nice way to wake up every day and know that today we are going to make a difference in somebody’s life in a positive way.”

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