Miriam Brewer Speaks with Franchise Direct
Miriam’s primary aim as the Senior Director of Education and Diversity with the IFA is to expose opportunities for those unaware of what franchising has to offer.
“There’s still a lot of misinformation about what franchising is and isn’t. We do a lot of educational programs across the country, whether it’s the three major expos that we do, but part of my job is to do smaller programs in cities across the country, and again finding out that people think that they know what a franchise is but really they don’t, or they think that it is unattainable for them.”
The importance of women and ethnic and cultural diversity in franchising is clear through the following statements:
“We are really trying to increase the number of women becoming franchise owners and minorities.”
“When you look at the demographics and the last census data, anybody who is not aggressively trying to seek out minorities is going to be left on the sidelines. Minorities are opening up businesses at higher rates. When we actually use the term “minorities” it’s actually outlandish because pretty soon minorities will certainly outnumber the majority.”
With such a rapidly changing demographic throughout the U.S., each passing year offers even greater opportunity for franchising to invest in leaders from all walks of life and various backgrounds. This certainly enhances the richness of franchising and business in general, regardless of the industry.
The franchise system has much to offer prospective franchisees interested in working with a developed business model rather than starting from scratch.
“The system really is an acronym. When you look at the letters in the word S.Y.S.T.E.M – Save Yourself Significant Time, Energy, & Money, and that’s what franchising does and it’s a wonderful opportunity to be a successful business owner.”