ACASA Senior Care Franchise Costs, Fees & FDD

Year Business Began: 2017

Franchising Since: 2018

Headquarters: Sacramento, California

Estimated Number of Units: less than 10

Franchise Description: The franchisor ACASA Senior Care Franchising, Inc. Franchisees will operate a business providing the public with non-medical in-home personal care, supplemental staffing services and assisted living/residential care placement services using the franchisor’s distinctive system under the name and mark “ACASA Senior Care.”
Training Overview: The franchisor will train franchisees (or, if it is an entity, the principal owner) and one additional person in operating the franchised business. The training program will consist of (1) ACASA Kickstart Enrollment which will take you approximately 16 weeks to complete; (2) a series of courses assigned to you through our online education platform; and (5) five additional days of on-site interactive training at the franchisor’s operations headquarters, or another site that it designates. The franchisor may offer annual conferences, meetings, or seminars to its franchisees and area representatives. The franchisor may require franchisees and/or their manager to attend a conference, meeting, or seminar. Franchisees must use an internet-based training system the franchisor designates to help them train the caregivers they hire. Caregivers are required to attain specific levels and must pass the test at the end of each online level.

Territory Granted: The Franchise Agreement grants franchisees the right to operate the business at a particular street address known as the “franchised location,” which will be their home-based office or a small office space. If franchisees are in compliance with the Franchise Agreement during its term, the franchisor will not establish or operate or license others to establish or operate an ACASA Senior Care business within the “protected territory.” The protected territory will consist of an area containing approximately 250,000 people for a one-unit territory. The protected territory will be identified in the Franchise Agreement by contiguous zip codes, street boundaries, city boundaries, or county boundaries, and the franchisor may depict the protected territory on a map that is attached to the Franchise Agreement. During the term of the Franchise Agreement, the boundaries of the protected territory will not change based on increases or decreases in the population of the protected territory. If franchisees do not maintain the required minimums in any consecutive four-week period a second time during the term of the Franchise Agreement or any successor term of the Franchise Agreement, the franchisor has the right to reduce or eliminate the size of the protected territory, or to terminate the Franchise Agreement upon notice to franchisees.

Obligations and Restrictions: The franchisor does not require franchisees to personally participate in the operation of the franchised business, but the franchised business must at all times be under the direct, supervision of a manager. The manager must be approved by the franchisor, satisfactorily complete the initial training program, and devote his/her full business time, energy and effort to the management and operation of the ACASA Senior Care outlet. The manager cannot have any interest or business relationship with any of the franchisor’s competitors. The manager is not required to have an ownership interest in a corporate or partnership franchise. The franchisor has the right to approve the manager after training. Franchisees must offer for sale only products and services that have been approved and specified by the franchisor in the manual and any updates that are incorporated in the manual from time to time. Franchisees may not offer for sale any products or services not specifically approved by the franchisor in writing and franchisees may not use their franchised business for any other purpose than the operation of a business and the sale of products or services approved by the franchisor.

Term of Agreement and Renewal: The length of the initial franchise term is 10 years. If franchisees meet requirements, they can renew for 10 years.

Financial Assistance: The franchisor does not offer direct or indirect financing to its unit franchisees. The franchisor does not guarantee a franchisee’s note, lease or any other obligation.

Estimated Initial Investment

Name of Fee	Low	High
Franchise Fee	$49,500	$49,500
Travel and Other Expenses While Training	$2,000	$4,000
Rent – 3 Months	$0	$3,000
Furniture and Fixtures	$500	$1,000
Signage	$0	$1,000
Office Equipment	$500	$1,500
Insurance – 6 Months Premium	$1,500	$5,000
Miscellaneous Opening Costs	$200	$1,000
Office Supplies	$0	$500
Marketing & Advertising – 3 Months	$1,500	$3,000
Computer Equipment, Software and Printer	$1,000	$3,000
Permits/Licenses	$125	$7,500
Professional Fees	$1,000	$2,500
Vehicle Lease Payments (3 months)	$0	$1,000
Technology-Software Fee (1 month)	$100	$100
Additional Funds – 3 Months	$25,000	$50,000
ESTIMATED TOTAL (for new unit)	$82,925	$133,600

 
Other Fees

Type of Fee	Amount
Royalty	5% of gross revenue with a minimum of $400 per month – begins the second full calendar month of operation.
Brand Development Fee	1% of gross revenue.
Local & Web-Based Advertising	A minimum of $1,500.
Search Engine Optimization (SEO), Social Media and Blog Marketing	$295, plus one-time setup fee of $495.
Email Fee	$10 per email.
Telephone Fee	Up to $250.
Initial Training Program – Additional and New Employees	The then-current per person training fee, plus expenses. The current training fee is $2,500.
Additional On-Site Assistance	The then-current daily rate per trainer, plus expenses. There is a two-day minimum for this assistance. The current daily rate is $1,500.
Caregiver Training	For internet-based training, up to $500.
Annual Conference	Up to $1,000 per person, plus expenses.
Transfer Fee	$5,000 if franchisees transfer the business to an existing franchisee. In all other cases, franchisees must pay a transfer fee of $10,000.
Successor Agreement Fee	$10,000
Inspection/Product and Supplier Evaluation	Up to $1,000.
Encroachment Fee	For each violation, the greater of the franchisee’s net profit or $2,500.
Interest on Overdue Amounts	1% per month or the highest legal rate, whichever is less.
Audit	Cost of the audit, including expenses (estimated to be between $1,000 and $5,000).
Insurance Premiums Reimbursement	Actual amount of unpaid premiums.
Cost of Enforcement or Defense	All costs including attorneys’ fees.
Indemnification	All costs including attorneys’ fees; will vary under circumstances.
Optional Computer Maintenance	$75 to $150
Technology-Software Fee	$100
Client Management Software	$180 per month for up to 10 clients, plus $11 per month for each additional client over 10, and an initial activation fee equal to the amount of the franchisee’s monthly fee.

The above information has been compiled from the FDD of ACASA Senior Care. Year of FDD: 2025.
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