There are few things more American than advertising. Modern advertising, using radio, TV, and print media, started in the 1920s and has continuously grown as an art form and industry.
The tobacco industry first recognized the value of advertising, and they did rather well out of it.
But, perhaps the less said about that, the better.
The United States has the largest advertising and marketing industry globally - well above other markets in China and Japan. In fact, the US advertising and marketing sector spent around $217 billion on marketing products in 2020.
The sector covers a variety of advertising forms, including screen and radio-based ads as well as penetrating large swathes of print media formats, from magazines and newspapers to billboards and posters.
Of course, digital advertising has become a principal player in the marketing world since the 1990s, with huge profits made in digital and mobile internet advertising.
Marketing as an art form is continually evolving and personalization is the buzzword of the 2020s. Indeed, personal in-store ads might seem like a fantastical moment from Minority Report, but interactive advertising is already here.
Interactive marketing content is growing exponentially, and the companies that embrace the technology to deliver this advertising medium are the marketers of the future.
So, if you're looking to exercise your persuasive, creative bent, then look no further than an advertising and marketing franchise opportunity.
Franchising
It can be extremely challenging to enter the world of advertising and marketing. It seems that aspiring advertising moguls see a lot of doors slammed in their faces as they attempt to get a foot in the door.
So, franchising is often seen as the common-sense way of navigating around the gatekeepers and going into business for yourself.
Independent businesses are notoriously risky. Without a reputation, many indies fail to penetrate the market. It seems that trust is low if you have no prior history in the business.
Choosing an advertising and marketing franchise, on the other hand, gives you instant access to the marketplace. When you invest in a franchise, you inherit the parent company's reputation, opening up access to an established customer base who already know and trust your brand.
But no firm will take a newcomer to the industry without ensuring they have the skills to maintain the parent company's reputation. So, most franchise businesses offer comprehensive training, along with a range of other benefits, such as HR support and compliance with business regulations.
Enjoy the benefits of your parent company’s experience and learn from the experts. Become your own boss and create a business that releases your creative talents and puts them to great use.
Facts About Advertising & Marketing Franchises
Marketing is essential to a business's growth. However, for many small businesses, navigating the world of advertising and marketing is daunting. This creates an excellent opportunity for friendly, accessible marketing executives keen to help new brands grow.
Digital advertising, alone, is a $72 billion industry, making up an estimated 41% of a business’s total ad spend.
Traditional modes of marketing include:
- TV
- Radio
- Film (and product placement)
- Billboards and posters
- Flyers
- Newspaper advertising
However, there has been massive growth in online advertising, which offers almost infinite personalization. Of course, the two largest online marketing giants are Facebook and Google, having both developed a means of gathering personal information to deliver precisely targetted advertising that's adept at influencing their users.
Trends in online marketing include:
- Search Engine Optimization (SEO) developed to play to algorithms to reach the top of the Search Engine Results Page (SERP)
- eCommerce opportunities with companies such as Amazon and Facebook. Grabbing the attention of the right audience is an art form in these overcrowded marketplaces.
- eCommerce review sites, such as Yelp, where members of the public reinforce marketing activity. Getting 5-star reviews is what gets companies recognized these days.
- Artificial intelligence - using bots for instant customer engagement and electronic assistants such as Siri, Alexa, and Cortana for targeted marketing.
Indeed, the world of eCommerce is continually changing, and marketers who understand the technological advances are the ones who thrive in this super-competitive field.
Franchising Vs. Independent
Like all business opportunities, franchising demands an initial investment. But remember, for that investment, you gain access to the expertise and experience of established players in the sector.
Franchise investment suits most pockets, but for the best experience, it's often a good idea to invest high.
Of course, most of us require a source of funding to help get our franchise venture off the ground, and this is where franchising really does come into its own.
Banks and moneylenders tend to favor the franchise model. This is because the business has already proven effective, profitable, and sustainable. This tends to mean that the risk of ROI is lower.
Independent companies, on the other hand, often struggle to achieve their investment goals because their business plan lacks proof of sustainability or market viability. Unfortunately, many independent companies fail to achieve their initial funding.
But those companies that do achieve their funding goals aren't out of the woods. At least half of all independent companies that go into business without the support of an established partner go into receivership within five years of opening. That's a high percentage of companies who never recoup their initial investment before going bankrupt.
On the flip side, franchise businesses tend to hit the ground running. They have the support of an established partner in whose interest it is for the franchise to succeed. Most franchise parents oversee the initial years in the life of the franchise to ensure that the franchise owner has the support they need to keep afloat and succeed.
So, if you're hoping to break into the advertising and marketing world, consider an advertising and marketing franchise as a sure way into the sector.
Advertising and Marketing Franchises
Check out Franchise Direct's fantastic choice of advertising and marketing franchises, and help American businesses prosper as they strive to reach their ideal customers.
Find your brand new start with Franchise Direct.