Fibrenew : Father-Son Team Dan and Micah Hoffman Run Fibrenew in Portland

This Fibrenew franchisee testimonial features Dan Hoffman and his son Micah, a 21-year father-and-son team operating Fibrenew in the Portland, Oregon market. The piece is positioned for prospective candidates who want to see what the leather, plastic, and vinyl restoration franchise looks like at maturity — and at multi-vehicle, multi-market scale.

Operationally, the Hoffmans run two-to-three vans servicing a broad mix of markets: automobiles, RVs, furniture, aircraft, full airports, hotel services, commercial accounts, and residential. Dan describes the marketplace as essentially limitless — the only ceiling is how many people are working and how good they are. The brand's mobile-service model lets a single Portland franchise serve a wide vertical mix without dedicated retail real estate.

On the partnership and growth side, Micah talks about coming into the business unexpectedly. He never thought it would be the career path he ended up choosing, but as he and his father have gotten better working together, the work has gotten easier and become genuinely enjoyable. Dan has been a strong teacher, and Micah has reached a level of capability that he describes as a treat.

On training and brand support, the Hoffmans came into Fibrenew when the system was small and learned from the technicians who came before them. Today's franchisees inherit a much more developed support stack: online training, iPad-based reference materials, phone support, and a brand technical-support team in-system. Dan and Micah credit Fibrenew as a strong supporter of its franchisees and frame their own role as helping new owners grow alongside them.