Franchising Since: 2015
Headquarters: Fort Worth, Texas
Estimated Number of Units: 50
Franchise Description: The franchisor is BODYBAR Franchising, LLC. The franchisor offers a franchise for the establishment and operation of studios offering Pilates-inspired classes and other fitness-related services under the BODYBAR trade name and business system.
Hottest Fitness Franchises

D1 Training
Skip the big-box chains and choose our winning franchise, where average membership rosters run between 200 and 300 clients.

BODYBAR Pilates
Don’t miss out on the chance to invest in your future and your community by being a BODYBAR Boss!

StretchMed Studios
Join the stretch movement! We are not the only ones to do 1-on-1 assisted stretching. We just do it the best!
Territory Granted: The franchisor will grant franchisees a protected area within which it will not open another studio under the marks and system. The protected area’s boundary around the location will depend on the market area, including population density, drive times, and similar factors. There is no set minimum or maximum radius. If franchisees are in compliance with the Franchise Agreement and any other agreement they have with the franchisor or its affiliates, the franchisor and its affiliates will not establish or authorize anyone except the franchisee to establish a BODYBAR studio, with the exception of any “reserved venue,” in the protected area during the term of the Franchise Agreement. If franchisees do not meet the specified minimum gross sales requirements, the franchisor has the right to terminate the protected area or otherwise terminate the Franchise Agreement.
Obligations and Restrictions: When franchisees sign the Franchise Agreement(s), they must designate an individual to serve as the “operating principal.” The same person must act as the operating principal under any and all Franchise Agreements with the franchisor and, if applicable, the Development Agreement. Franchisees may, at their option and subject to the franchisor’s written consent, designate a studio manager and/or fitness manager to supervise their operations under each Franchise Agreement. All service franchisees provide and all products they use or sell at the franchise must conform to system standards. Franchisees must offer and sell all services, items, and products the franchisor requires.
Term of Agreement and Renewal: The length of the initial franchise term is 10 years. If franchisees are in good standing, upon expiration of their original Franchise Agreement, they will have the right to renew their franchise for two additional five-year terms.
Financial Assistance: The franchisor does not offer direct or indirect financing. The franchisor does not guarantee a franchisee’s notes, leases, or obligations. The franchisor has relationships with 3rd party financial institutions who may be able to help a qualified franchisee with financing options. The franchisor offers franchisees that are actively serving in the military and/or military veterans that have been honorably discharged from duty a reduced initial franchise fee of $55,000.
Estimated Initial Investment
Name of Fee | Low | High |
Initial Franchise Fee | $60,000 | $60,000 |
Travel and Living Expenses While Training | $1,500 | $7,125 |
BODYBAR Pilates Instructor Training Program | $7,500 | $9,000 |
Real Estate/Lease | $13,500 | $17,500 |
Leasehold Improvements | $99,444 | $311,951 |
Pilates Equipment Package | $124,300 | $128,700 |
Audio and Visual Items | $23,830 | $39,730 |
Signage | $9,750 | $11,525 |
Computer System and Equipment | $1,600 | $3,825 |
Initial Inventory Kit | $10,000 | $10,000 |
Advertising/Marketing (including grand opening program costs) | $16,500 | $17,500 |
Insurance | $3,540 | $6,000 |
Shipping | $1,000 | $1,500 |
Professional Fees | $3,500 | $45,000 |
Additional Funds – 3 Months from Opening | $14,000 | $90,000 |
ESTIMATED TOTAL | $389,964 | $759,356 |
Other Fees
Type of Fee | Amount |
Royalty | 7% of gross sales. |
Marketing Fund Fee | 2% of gross sales. |
Local Advertising Requirement | A minimum of $3,000 per month on average an over 12-month period. |
Technology Fee | Currently $500 per month, subject to change. |
Virtual Additional Training Fee | At the franchisor’s option, the then current per diem or hourly rate plus out-of-pocket costs and expenses. The current hourly rate is $150. |
On-site Additional Training and Refresher Training | The then-current per diem fee or hourly rate for remedial training, plus out-of-pocket costs and expenses. The current rate is $1,000 per day. |
Business Training Program for Additional or Replacement Personnel | $1,500 per person, plus expenses. |
Studio Manager Training for Additional or Replacement Personnel | Currently, the franchisor does not charge a fee for studio manager training for replacement or additional manager but reserves the right to. Franchisees are responsible for all travel, meals and lodging expenses incurred by attendees. |
Fitness Manager Training for Additional or Replacement Personnel | Currently, the franchisor does not charge a fee for fitness manager training for replacement or additional managers but reserve the right to. Franchisees are responsible for all travel, meals and lodging expenses incurred by attendees. |
Instructor Training Program for Additional or Replacement Personnel | Billed at the then current rate, which is currently $5,500. Additional fees may apply. |
Annual Conference | Will vary based on the franchisor’s costs of establishing and running the conference. Billed at the then current rate, which is currently $1,000. |
Transfer Fee – Franchise Agreement | If transferring to a third party, the transfer fee is 50% of the then-current initial franchise fee. If transferring to an existing BODYBAR franchisee, then the transfer fee is $10,000. |
Transfer Fee – Development Agreement | If transferring to a third party, the transfer fee is equal to 50% of the initial fee for each studio. |
Renewal Fee | $10,000 |
Indemnification | All losses, liabilities, costs and expenses including attorneys’ fees. |
Audit Fee | Cost of audit (including legal and accounting fees) and understated amounts plus interest. |
Insurance Fee | Reimbursement of the costs plus an administrative fee equal to 10% of the insurance premium. |
Proof of Insurance Certificates Non-Compliance Fee | $500 |
Operating Days | $500 per day each day the franchise is closed without permission. |
Enforcement Costs | Will vary. |
De-identification Fee | Will vary. |
Unauthorized Advertising | $250 per occurrence. |
Management Fee | 15% of gross sales plus expenses. |
Business Management Software Fee | Then-current fee charged by the approved supplier, which is currently $425 per month. |
Music Licensing Software | Then-current fee charged by the approved supplier, which currently ranges between $40 - $80 per month. |
Merchant Services | Then-current fee charged by the approved supplier, currently ranging between 2.8% + $0.20 per transaction. |
Document Processing Fee | The hourly rate of general counsel, which is presently $500/hour. |
Relocation Fee | $5,000 plus the franchisor’s costs and expenses on account of the relocation. |
Franchise Direct's Disclaimer