Signarama Owners on Creativity, Community and a Fast-Changing Industry
How to use this video
This video features insights from a current franchisee sharing their experience with the Signarama franchise. As you watch, listen for details about daily involvement, support, and challenges as well as successes. If this perspective resonates, the next step is to request more information and speak directly with the franchisor.
How to use this video
This video features insights from a current franchisee sharing their experience with the Signarama franchise. As you watch, listen for details about daily involvement, support, and challenges as well as successes. If this perspective resonates, the next step is to request more information and speak directly with the franchisor.
About This Video
In this Signarama video, titled Signs of the Times, franchise owners describe why they believe now is a great time to be in the sign industry and what it is like to build a business within the Signarama network.
The owners open with the pace of change. They explain that the industry is about much more than signs. 3D printing is transforming interior signage, and digital printers can now print a full vehicle wrap for a van in minutes rather than hours. With equipment evolving this quickly, they see it as an exciting time to get involved.
Several owners talk about the creative side of the business. One admits he never considered himself artistic but now enjoys being part of the creative process. Another says there are no limits to what can be made, from steel to foam to rock.
Support is a major theme. Owners say the franchisor is helpful from the start, and over time much of the help comes from other owners who become friends and mentors. If a question comes up about social media or unfamiliar equipment, corporate either answers it or connects the owner with a franchisee who has already been through it. One owner highlights how Signarama made it possible to purchase a router and start selling routing jobs, with the equipment paid off within months.
A former independent sign company owner says the difference of having so many people to rely on was clear from the start.