Best.Energy : Chris Lee on Scaling Best.Energy Efficiency Across 600 Sites

This Best.Energy partner profile features Chris Lee, who is based in Malaysia and operating an energy-saving business in Southeast Asia. Chris walks through the long arc of his career, what brought him into the Best.Energy network, and the specific large-scale customer engagements that have come out of the partnership. Chris's career background is multinational and broad. He started as a copier seller, moved into a multinational that based him in Singapore and Hong Kong, learned presentation skills and approaches to business across those years, and ultimately returned to Malaysia to start his own business. Eniscope was the first Best.Energy product Chris encountered, and he describes being immediately impressed — the technology was visible and concrete enough that he was sold on the idea even before fully understanding the broader Best.Energy platform. The motivation Chris articulates for the partnership has both a commercial and a values-driven component. Commercially, he sees the energy-efficiency market growing across many sectors. Values-wise, as he gets older, he frames his work as a way to contribute back to the environment without being too political about it — making the contribution at his own pace, against his own measurement, while also generating meaningful income. The dual motivation is the kind of mid-career pivot framing that tends to resonate with prospective candidates evaluating Best.Energy. The largest engagement in the testimonial is unusually concrete. Chris and his team are working on a six-hundred-site rollout for 7-Eleven Malaysia, installing Best.Energy products across the network. The deployment is expected to complete around October 2019, at which point the team can begin demonstrating the saved energy and shared customer benefits. The strategic logic is also explicit: 7-Eleven Malaysia operates roughly twenty-two hundred sites across its parent group, plus thousands of additional franchise sites — meaning the 7-Eleven engagement opens up a significant expansion runway across the group. Chris's hardest-won lesson is named directly: staying power matters. The 7-Eleven order took three years of consistent presence and follow-up. Many competitors dropped off after six months or a year of proposal work; Chris's team stayed throughout, and that was specifically why 7-Eleven gave them the order. For prospective Best.Energy partners, the takeaway is the long-haul approach — not an overnight sale, but persistent work over years to land transformational accounts.