Gelu Italian Ice

Build a High-Margin Mobile Dessert Business You Control Fully. With No Royalties and No Franchise Restrictions

Gelu Italian Ice is a booming mobile frozen dessert concept known for its intense flavors, real fruit ingredients, and proprietary taste-enhancing process that creates an unmatched product loved by all ages.

Unlike traditional food franchises, Gelu uses a true licensing model:

• No royalties
• No marketing fees
• You keep 100% of your revenue

Licensees consistently generate strong returns thanks to low overhead, high margins, and the ability to sell anywhere: events, fairs, festivals, schools, corporate campuses, sports tournaments, community gatherings, and high-traffic public locations.

Vendors have reported:

• $170,000 profit in their first full season
• $30,000–$40,000 revenue in a single night at major events like the Houston Rodeo

This is a simple, scalable business with minimal staffing, minimal waste, high demand, and the flexibility to grow from one mobile unit to multiple trucks.

Why Choose Gelu Italian Ice

1. Keep 100% of Your Profits — No Ongoing Fees
Gelu is built on a license-first, “anti-franchise” model. This means:

• No royalty payments
• No marketing fund
• No percentage of sales owed
• No hidden fees
• No restrictions on expansion

You operate your business your way, at your pace, in your chosen markets, while keeping every dollar you earn.

2. Low Startup Costs With Fast ROI
Gelu offers a low barrier to entry, with a $30,000 license fee (payment plans available) and affordable startup options:

• Trailers: $30,000–$40,000
• Vans/Trucks: $60,000–$90,000 (used or new)
• Initial Inventory: $5,000–$10,000

Compared to the six-figure buildouts and labor-heavy operations of food trucks, smoothie shops, or QSR concepts, Gelu offers one of the fastest paths to first-season profitability in mobile food.

3. Mobility = Unlimited Revenue Potential
Gelu’s model lets you take your business directly to where customers already gather:

• Music festivals
• State fairs
• Sporting events
• Community markets
• Corporate events
• School functions
• Amusement districts
• Beaches, parks, boardwalks

Where there is foot traffic, Gelu sells. And because the product is dairy-free, gluten-free, and vegan, demand is strong across all demographics.

4. Innovative Product That Customers Love
Gelu Italian Ice stands out because of:

• Real fruit ingredients
• Velvety texture
• Proprietary taste-enhancing process
• Wide variety of bold, natural flavors

Customers taste the difference, which is why vendors report repeat lines all day at events and multi-thousand-dollar sales at fairs.

5. Centralized Production + Consistency You Can Trust
All Gelu products are made in a controlled, centralized manufacturing environment, ensuring:

• Consistent flavor
• Consistent texture
• Dependable quality
• No need for licensees to produce product themselves

Your job is simple: sell the product, scale your route, and maximize event opportunities.

6. Scalable Model With No Extra Fees as You Grow
Want to add trucks? Trailers? Freezers? Additional pop-up units?
Unlike franchises, Gelu licensees:

• Scale into new territories freely
• Grow at their own pace
• Expand into multiple states if they choose

Some vendors already operate multiple units at large events to maximize coverage.

Training & Support

Onboarding & Launch

Every Gelu licensee receives:

• On-site operational training
• Mobile setup guidance
• Event sourcing & best practices
• Inventory and product handling instruction
• Startup marketing support

Ongoing Support

• Centralized product distribution
• Optional ad management & digital marketing support
• New flavor drops
• Access to the licensee community
• Ongoing coaching as needed

Even though Gelu is not a franchise, you are not alone, the brand actively supports your growth and success.

Ideal Candidate

You do not need prior restaurant or food truck experience.

Gelu licensees typically are:

• Entrepreneurial
• Hands-on
• Community-driven
• Energetic and customer-focused
• Comfortable managing inventory and mobile operations
• Motivated by freedom, flexibility, and full control of their business

Gelu is especially popular with:

• First-time business owners
• Families building lifestyle businesses
• Event-focused entrepreneurs
• People transitioning out of 9-to-5 work
• Multi-unit mobile operators

If you love people, high-energy events, and want a business with low complexity and high upside, Gelu is a perfect fit.

Ready to bring Gelu to your city? Let's talk!

Request information below to learn more